Website Design Trends 2022
Saima Akram
Linkedin Top Web Applications Voice I Transforming Brands with Graphic Design, Web Design & Development Expertise | Leading a Team of Digital Innovators
In continuity with previous post on design trends 2022, I have mentioned some more point to take notice of. Let's go ??
(link to previous post in first comment)
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?It may sound a bit peculiar but some people do not like the modern, futuristic approach to designs, they rather get nostalgic and getmore attracted to past, which also reflects in their choice in designs. This trend also got more triggered during the Covid-19 Pandemic period, when the regular outdoor life activities were halted and people had a chance to settle down a bit, even finding some escape from the realities around.
This approach meant a slower tone, settled fonts, classical looking imagery, soft toning and pastel color palettes. These design trends are more focused on relatable experiences of the designers.
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The millennial kids of 80’s and 90’s find it hard to, Not like the neon collared websites. Targeted for a specific audience, this style has developed into a vibrant, popping web design aesthetic, filled with underground acid shapes, neon on black, bright contrast, and gradients shaping up the over all presentation.
In imagery, saturated photos with a fade-out mouse animations also seem to be a part of this design style.
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A grid essentially provides a shape and structure to the design. Focusing on key points in structure makes a website stand out in the crowd of competitors and rivals.
In a set world of a structured design, going off the grid may not seem to be a popular choice, yet some designers like to take a plunge and explore things around for a fresh approach on design. Overlapping text-on-path, linear structure background, large close-ups, dim-lit images, large-scale typography, soft and smooth transitions are used widely in such designs.
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These designs are also, often taken as reminiscent of stickers-design trends from the 80s or 90s. These shapes may also be used as buttons (either static or animated), or as a sticker (used for promotions). No matter what they look like or entail, their common goal and mantra is to draw user attention towards a specific message on the website.
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?In general, more and more design focus in recent years has been on clean, pixel-perfect, and minimalist style. It engulfed users so much that many designers are discouraged from approaching more visually-complex website designs and structure.
Multilayers challenge conventional components that our eyes are used to traditionally. It also includes photo galleries and typographical elements that create an immersive website story telling experience. The idea is to set the user’s focus for spending more time to explore a website and stay on it longer.
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?????????????? ?????????????????and ???????? ???????????????? are also making space in the design trends used for better user experiences.
?????????????? ?????????????????include animations, tactile transitions or gestures, microcopy, images, and sounds.
???????? ???????????????? are used to ensure all user needs are met, including functionality, reliability, usability, and pleasure. Users experiencing a better deep delight have more likelihood of satisfied and return user (for product or service recommendation).
In the current, interactive website experience scenario, surface and deep delight go hand in hand to create a more effective, wholesome user experience. Not just a momentary liking, rather it adds to the usability, reliability, and function of the site as a whole.
I hope this was useful and you enjoy the latest trends in the website design if you are considering to have one any time soon.
Any questions? I would love to help you!
Entrepreneur | Business Development Expert | Affiliate Marketer | Helping Brands Scale & Generate Leads | Growth Strategist with a Focus on Partnerships & Innovation | Open to Connect & Collaborate on LinkedIn
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Top Graphic Design Voice | Creative leader | Design Mentor | Blogger | Mental Health Advocate. I spent the last two decades helping businesses grow. Now I help designers thrive.
1 年Great piece Saima. Some of it still applies for 2023.
Student at GL Bajaj Group of Institutions
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