Website copy that sells: How to get your visitors clicking!

Thanks for reading Online Business Start-Up Guide, my name is Robert Williams, the founder of?RS Web Design Agency. I created this weekly series to share insightful tips, advice, and strategies to provide new and current eCommerce business owners with ins and outs of what it takes to build a successful online business using the most important tool in their arsenal, "their website!"

The goal of copywriting is to get users to take a specific action. Ideally, a brand’s copy drives sales and conversions while also creating meaningful experiences for its target audience. The copy in your website could be the difference between making tons of sales or none at all. Crafting great copy for product descriptions and throughout your website is essential in the success of your brand and business. Here's what you need to know to write great copy that converts website visitors into paying customers.

?Having a clear purpose.

When you're copywriting, it's important to have a clear purpose in mind. What are you trying to achieve? Are you selling a product or service? Trying to get people to sign up for your email list? Whatever your goal may be, make sure all of your messaging is geared towards achieving that goal. Be concise and straightforward with your writing, and avoid being too promotional or sales-y. Focus on providing valuable information and engaging the reader instead of hard-selling them on something they may not even want yet!

?Know Your Target Audience

Copywriting is all about getting your message across to your target audience in an interesting and engaging way. But before you can do that, you need to know who your target audience is. What are their interests? What motivates them? Once you have a good understanding of who they are, it'll be much easier to write copy that resonates with them and encourages them to take action.

Drive Intentions Through Content

When you’re creating your website, it’s important to think about what you want visitors to do. Do you want them to call you? Fill out a form? Buy something? Once you know what your goal is, it becomes much easier to create the right kind of content that will help persuade people to take action.

One great way to drive intentions through copywriting content is by using persuasive language. Phrases like “now only or “today only can be very effective at getting people interested in what you have to offer. You can also highlight benefits on your page – for example, by saying how much money someone could save by buying from you. Whatever approach you choose, make sure it’s intent driven.

Make website copy conversational

Copywriting is an essential skill for any business, whether you're selling products or services. When it comes to your website, the copy on each page needs to be conversational in order to keep users engaged and help them understand what you do and how you can help them. This doesn't mean that your website has to sound like a friendly conversation with a friend - rather, it should be easy for users to read and understand without feeling overwhelmed or bombarded with information. Copywriting is an art form, and it's something that should be handled with care. When you're writing copy, you want to make sure that it looks like a human wrote it - not a robot. This means taking the time to inject your own personality into your work, and avoiding sounding too robotic or automated.

?Focus on benefits, not features

When you're writing copy, it's important to focus on the benefits of your product or service rather than its features. After all, people don't buy products or services because they have a certain number of features – they buy them because those features will solve their problem in a way that nothing else can. So how do you figure out what benefits to highlight? Start by thinking about what makes your product unique and then emphasize how those unique qualities can help the customer. For example, if you sell software that helps businesses save money on energy costs, talk about how much money your customers could save with your product. And be sure to back up your claims with evidence; after all, potential customers want to know that you're confident in your product

Write for different levels of the marketing funnel

There is no one-size-fits-all copywriting approach; what works for a top of the funnel campaign may not work as well for a bottom of the funnel effort. However, there are some general tips that can help you write effective copy regardless of where your customer is in the buying process.?

Start by understanding your target audience and what drives them to take action. What are their pain points? What do they hope to gain from using your product or service? Once you have a good understanding of your customers' needs and motivations, you can craft messaging that speaks to them directly.?

Be clear and concise in your wording, keeping in mind that people scan webpages rather than reading every word. Use strong call to actions to tell the customer what it is you want them to do.?

Optimize for SEO with strategic keywords and links

First and foremost, make sure all of your content is high quality and engaging for users. This will help keep them on your site longer, which can improve your rankings over time. In addition, be sure to use keyword-rich titles and descriptions that accurately reflect the topic of each page. Ensuring to always link back to your homepage from every other page on your site; this helps Google understand the hierarchy of your pages and boosts your overall authority. By following these simple tips, you can optimize your website's copy for better search engine visibility.

Copywriting for SEO purposes is all about strategic placement of keywords and links. By using target keywords in the right places, you can help improve your site's ranking on search engine results pages (SERPs). Additionally, including links to authoritative sources within your content can also help boost your credibility with Google and other search engines. When it comes to copywriting for SEO, think strategically and be sure to use both text-based and backlink optimization techniques!

Takeaway: Great website copy can help you drive up your sales by attracting new customers and keeping them coming back.

Good website copy is essential to the success of your online business. Well-written and informative content will not only increase traffic to your site, but also boost sales and encourage customers to return. A well-designed website that features compelling copy will help you stand out from the competition and attract new customers time and time again.

Interested in learning more about my web design agency and the value we can bring your company??Check out our explainer video for more information.