Website Color, Content Photo Shoots, and Listener Engagement

Helping you focus on WHY you are podcasting, not HOW to podcast.

https://www.dhirubhai.net/in/bretthjohnson/

Brett Johnson ??

Talk to "My Podcast Guy?." Our clients focus on 'WHY' they are podcasting, not on 'HOW' to podcast. Owner, Circle 270 Media? Podcast Consultants | Award Winning Podcaster

In each newsletter, we look at website design, social media, and podcasting best practices to help you grow your podcast.

The Psychology of Color in Web Design

Yasmine Robles from Robles Designs joins us from The Circle of Experts for this Circle Sessions episode.

Yasmine shares her expertise on selecting colors that resonate with your target audience and evoke the desired emotions. From the passion and urgency associated with red, to the trust and stability conveyed by blue, the podcast explores how different colors can make us feel and act.

Here are 3 key takeaways from our discussion:

1?? Colors have a profound impact on our emotions and can evoke different reactions in people across cultures. It's essential to understand the psychological meanings behind colors and select them intentionally when designing websites or creating podcast artwork.

2?? Brands strategically use colors to build identity and recognition. Think of iconic brands like Coca-Cola and Starbucks, which have successfully utilized red and green, respectively, to convey specific emotions and resonate with their target audience.

3?? Colors can influence user actions on websites, from encouraging clicks to impacting conversion rates. Web designers can optimize color choices through A/B testing, gathering data to determine which colors generate the desired user responses.

Her website.

Her Instagram.

Click here for the website checklist!

Elevate Your Brand with a Content Photo Shoot

Tonnisha English-Amamoo from TJE Communications, our expert from The Circle Of Experts Podcast, is here.

Tonnisha shares valuable insights into how she strategically plans and executes her content shoots, providing listeners with practical tips on finding the right photographer, creating a vision for the shoot, and maximizing the content generated from these sessions.

From the importance of wardrobe planning to the ways in which the content can be leveraged across various platforms, Tonnisha offers a comprehensive guide for small business owners and content creators looking to enhance their brand imagery.

Here are some key takeaways from the episode:

• Understanding the concept of a content photo shoot and its role in brand building.
• How to collaborate with a photographer/videographer to plan and execute a successful shoot.
• The strategic significance of capturing fresh and engaging visual content for your social media, website, and marketing materials.
• Tips for finding the right photographer/videographer to align with your brand's vision and energy.

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TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.dhirubhai.net/in/tonnishaenglish/

Five Powerful Strategies for Boosting Podcast Engagement

Looking to grow your podcast audience and podcast engagement?

We’ve got you covered with these five game-changing tips that will help increase your podcast listenership.

Understand Your Audience

Optimize Your Episode Release Strategy

Leverage Guest Quotes for Promotion

Strategic Link Sharing and Utilization

Highlight Past Episodes and Positive Reviews

So what is a Podcast Audit?

A podcast audit is a comprehensive review of your podcast, designed to help you get clarity.

Get a podcast audit from professionals who’ve worked with podcasters.

Book your call now!

Circle 270 Media? aka

My Podcast Guy?