Website Building: A Step Towards Empowering Your Brand
Amrita Gupta????
Digital Marketing Specialist I Content Writer | SEO Expert | Copywriter I Served 1000+Clients ( SME's) I Social Media Marketing I Performance Marketer
When expanding the brand's presence, one must explore all the avenues. Be it in physical space or cyberspace. Various tried and tested ways exist to market your brand identity in the real space.
However, these ways have become too old school. People are more interested in buying goods and services online. Therefore, making your brand go online is an obvious choice. To do so, you are going to need a website.?
A dedicated website connects your company to the client in cyberspace. It makes your products and services easily accessible. After all, who wouldn't enjoy buying things while lounging on the couch, wearing pajamas?
Providing clients with easy access is one aspect of having a brand website. There are other positive aspects of online branding as well. Therefore, learning about website design becomes necessary; this piece will tell you all about it.
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Web building: the Basics of Building One
Many elements go into web designing. One has to work on the text, color palette, images, and more. In addition, one must ensure that your website conveys your brand’s story effectively. This will have a lasting impact on the viewers and make them return for more. Below we have shared the step-by-step guide to building your website from scratch:
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The first important step is to decide the call name of your website. It is ideal to name your website after the brand name. However, if your brand name is too long to spell, then you must consider a short name instead. Also, it should be simple to spell the domain name. This will enable an easy search and also helps in remembering the name.
Another important aspect is the uniqueness of your domain name. You need to do some research. In this manner, you can determine whether the proposed domain name is already in use.?
After deciding on the website name, think of your domain. Domains can range from .com, .net, .co, .gov, or more. Your domain depends on what kind of organization you are associated with.?
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If you are a newbie, then you must have access to a good website host. A website host generally gives you the necessary resources for viewing your websites on the internet.
Getting a website host's technical support and services doesn't come for free. You have to pay for it to increase the website’s internet visibility.?
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The next important step is putting all the information about your brand on the website. This information will help the clients to know about your brand and what you do. This entails a powerful homepage banner that carries the essence of your brand and its services.
This page is an anchor and is called a “hero image." In addition to your homepage banner, you can add other subordinate banners. While designing the subordinate banners, you must thoroughly detail the business's different aspects.
For example, you can discuss the branches of your company, the additional services, the guiding principles, the most liked products, etc. These pages will give deeper details about your brand.
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A brand website is one thing; enabling it to buy and sell products is another. If your company deals with selling products or any commercial services, then you have to convert your website into an online store. It seems obvious, as the customers need not go anywhere to buy your products. To enable conversion, you can use various platforms.
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For instance, there is "Shopify," which helps in managing your products and inventory to facilitate buying and selling. These e-commerce conversion platforms can come up with customization, discounts, fraud proofing, and more.
As a result, your online e-commerce website turns into a hack-proof and legit online shop.
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Giving Your Website a Perfect User Interface
Congratulations on your website setup! If you have come this far, you must now dwell on the aesthetic aspects of your website. The aesthetic elements are essential for the website as it shows the brand’s personality.
For instance, you recognize a chef because of their apron and chef hat or a doctor for their scrubs and Stethoscope.
Similarly, the website's appearance also helps portray the apt picture of your brand and keeps the clients on the hook. For work on the web appearance, one has to go through the following aspects of web design:
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The texts and fonts make the visualization of the language. Depending on your business, you can choose a formal-looking font or an upbeat one. For instance, if your business deals with managing infrastructural goods, then using New Times roman font seems apt.
On the other hand, if your business deals with baked goods and confectionery, you may use any cheerful-looking font.?
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The color palette and the combinations help in setting the mood. According to psychology, colors are known to trigger emotions. As a result, choosing the correct shade for the website design helps mentally tweak the user’s choice.
While deciding on the chromatic appearance, ensure it sits well with other elements like your website's images, fonts, and logos.?
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Pictures convey thousands of words without saying anything. Complementing your products with images helps the viewers trust your services. It also helps them to get an inside view of the products. Providing pictures enables the clients to know what they are buying.
Therefore, collect and deliver as many images of your brand and products as possible. You can hire a professional photographer to click enticing and uploadable pictures for the website.?
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Wrapping up things
We gave out everything we knew about building a website. The setup will take less than a week with the right tools and techniques. However, your job is not finished there. Having a dedicated website is just the beginning; you need to work up the social media to bring in buyers.
If you do it properly, it could transform your company into a global brand someday. That is certain, and your hard work will make it possible.?