A website before Christmas

Websites have become important in the marketing universe. All online marketing converges on websites resulting in a tool for sales and brand awareness. They have become necessary for every type of business, making web design and development a highly demanded field.?

Creating a successful website is like putting up a Christmas tree. It needs to follow a series of steps, maintenance, and the right timing for setting it up.

Domain and hosting

Every home has a special corner where the Christmas tree shines every December. With websites, companies should have a domain to shine their brightest.?

The domain is the name you give your website. It serves as a presentation card. Domain names should be concise, pronounceable, and easy to spell. Then comes the top-level domains (.com, .co, .org, etc.). Think of the top-level domain as the choice between a real tree and a plastic one. Choose based on your needs, not on what everybody else has.?

For hosting, you need to consider the requirements your web has, hosting site policies, guarantees, functionalities and limitations, backup systems, and customer support options. Choosing a hosting site is crucial because it will store all your website’s data.

Design

Designing a website requires having the final results in mind. When setting up the Christmas tree, you install the lights first, thinking of all the decorations and the overall theme of the tree. With websites, designers take the brand manual and use it to translate it into a visual tool. The interface is composed of elements such as buttons, fonts, graphics, and images that will serve as a visual aid and a way to keep the user clicking.?

The experience should connect the user to the brand. Combine design principles with storytelling, and you will end up with the base of a successful website.?

Development

Decorations make or break the Christmas tree. With development, all the ideas of the design come to life. In making the site run, developers are in charge of maintaining the functionality, speed, and traffic capacity of the site.?

You sure have heard of front and back-end development. Front-end developers are in charge of the layouts and the interactions the user will have with the site, while back-end developers are responsible for the server that hosts the website, where the database containing all the data is.

Content

Content is the topper of the tree. The intention of owning a website for your business is to canalize all the recruiting efforts of social media and turn them into sales. All marketing strategies lead to the interaction of the user with your website.?

Content varies depending on the business goals. Stunning images, explainer videos, and blogs are all forms of content that must be SEO-friendly for your website to shine in browser searches for the improvement of the company.?

Following these steps with a clear view of the company’s purpose and brand identity leads to a successful website: the most effective marketing tool.