Website Architecture - Make it easy for visitors and Google to find what they need on your Website.
It can be an easily overlooked aspect of web design and often done on the fly, but website architecture is critical, no matter what size of website you have.
It's not only important for SEO but also for user experience and how visitors interact with your site.
It facilitates clear navigation for users to find the content they want quickly.
It's considered best practice when planning your website to have a flat structure so each page is within 3-4 clicks from the home page.
By having logical, well-designed site architecture that is easy to navigate through, visitors will have an easier time finding what content they’re looking for without feeling confused or frustrated.
The added benefit is that web crawling bots such as Googlebot follow specific instructions in order to index and query websites. If your site has good architecture and the pages are interlinked in an optimal way, these bots or spiders will be able to find more content.
The by-product of this is if structured in the right way, the site has a better chance to rank higher for more relevant keywords related to your products or services or any other queries that strongly relate back to your business or products.
This is just one of many considerations when optimising your digital assets to perform better online and attract your ideal audience and position your brand.
There's a free online tool you can use to assess where you are with your digital marketing. Apart from being FREE, it only takes 5 minutes to complete, it produces a comprehensive, personalised report based on the answers you provide across a number of areas such as your website, digital marketing, SEO, and helps you understand what you need to do to improve your online presence.