Webinar Summary- Diamond Industry Need to Know Points!

We have held a webinar “Step into the diamond world” where our industry expert and CEO spoke about important points never discussed in the diamond industry. We hope to bring value to as many people as possible so we bring a summary of the webinar right to you!

If you wanted to attend the webinar but missed it, no problem! We are holding another FREE webinar this January and would love to have you on!

Register here to get the invite: Glaze Diamonds DMCC | Instagram, Facebook | Linktree

? Read till the end to know more about an opportunity to work in this industry! ?

Let's dive into it!

1) Diamonds have 4 Cs, in business, you have 4 Ps

?- ?? Product: Diamonds (wholesaler, manufacturer or diamond dealer). Could be a small diamond, high-value diamond, or jewellery.

?- ??Price: Find your comfort zone of selling. If it's your first time, start with a small product. When I started out, I used to sell banking products in the banking industry. Eventually, you can sell high-valued diamonds, unlike smaller priced diamond the sales doesn’t happen every day.

- ?? Place: Where you would sell your product (showroom, events, online etc).

- ?? Promotion: how are you going to promote and market your business?

??Having an online jewellery store is the trend nowadays! Make sure you have these few things:

-Website to display the product

-Social media plays a significant role

-Sales presentation, catalogues with products

-Keep in touch with your business by arranging events, private showings and more.

-Email marketing is your best friend- keep them updated!

-Prepare to advertise! plan the budget according to the sales plan.

2) Structure of the Diamond Business

We can sell diamonds to private investors or people who buy diamonds for themselves.

3)If you want to enter the diamond industry there are THREE things you need:

?? Capital, Knowledge and Unique skills. ??

If you have just the knowledge about diamonds you won't be able to make money. (as answered in the question in the chat). The solution to this is to build high-income skills which is the ability-

->to be able to sell

->to be able to boost sales channel

->to be able to find the right clients

How to attain this?

Push high-income skills ? boost your business ? Gain income ? invest in your capital or knowledge and the cycle repeats. With this, you will be able to earn money from your business.

4) To be able to sell – AIDA

We take a look at the Sales Funnel, through this structure of sales we can study how the

Awareness- Create awareness about the business using people, social channels etc. Also known as brand awareness or personal brand awareness where we make people aware of what we are doing.

Interest- Not everyone is interested in what you are doing. So only 70% of those aware of the business would take an interest. Diamonds are a niche where not everyone takes an interest in it.

Decision- It is not about making the sales yet! It is to take a step forward and interact with you. 40% of those who show interest take this step.

Action- this step gives you money. And out of the 100% only 5-10% of the people give you money. You have to note that not all applications finish with sales. Some might just ask for the price or characteristics of goods but you have to be patient and allow the client to find you.

?

?? How to increase interest?

5) Find the gap in the industry

Create a unique sales proposition and find something special you can offer.

In my case, not many people knew about fancy-coloured diamonds and their investment possibilities. So my idea is to bring awareness to Diamonds as investments and not just jewellery by creating educational videos and interacting with financial media and industry.

All these gave me the opportunity to speak about the diamond as an investment, not just jewellery.

In your care now, you need to find what gap you can fill. What is missing in your industry? What is missing in your market? Many don’t have to realize or stop to think about this unique element that you will highlight right now.

?? "Trade value, not the price" - give the client all the benefits they will receive.

6) And we touched on many more topics:

-How to plan a sales strategy

-Convert your idea and vision into a reality

-Marketing channels you can use to further your diamond business

-Questions to ask to find the gap you can fill

Now the exciting part!

We are relaunching the webinar this Jan to all those who want to ask questions and listen to the whole webinar!

For those who want to register here: Glaze Diamonds DMCC | Instagram, Facebook | Linktree

A note from Elena:

“I have spent many years setting up my business in Dubai in this market. And I have noticed that many want to enter into this industry but might have been lacking in the access to the right inventory, or right education and knowledge on how to present their business. It also happens when they give out incorrect information to the client which might lead to them losing trust.

That is why I started the mentorship program to help guide those who are starting out in the industry.”

? More about our mentorship program- Our exclusive opportunity! ?

After the success of the first round, we are opening the ?? second round of memberships! ??

We will explore these more in-depth about the topics covered today and you will gain first-hand experience in the diamond industry working with a diamond expert! ?? By the end, you will get the chance to experience the diamond industry and slowly build your own brand! ??

Register for the membership round starting in the middle of Jan!

Email us at: [email protected]

or register for it through our website: https://lnkd.in/dZUsu_aC