Webinar Replay: How to Create Ad Campaigns Using AI

In this issue:

• Did you see the new Media Shower ad campaign, created with AI and our award-winning creative team? In our recent webinar, we show you how we did it -- and how to design your own campaigns using AI. Watch the replay.
• Are you struggling to make a splash on TokTok? Have a look at these 24 brands that are smashing it, and take away some great ideas on how you can level up your TikTok, too.
• The Paris Olympics are already one of the top stories of the summer, so there was huge speculation when a mysterious figure appeared on the Paris rooftops during the opening ceremony. Marketers should study this viral stunt, for lessons on how to stand out in a crowd.

Let's dive in!

Webinar Replay: How to Make Amazing Ad Campaigns Using AI

Dinosaurs. Pirates. Shakespeare.

In our new "Marketing for Everyone" campaign, we wanted to show that anyone can use our new AI platform to create beautiful marketing materials.

Last week we hosted a webinar showing how we produced our creative campaign, with a step-by-step walkthrough on how to create your own ad campaigns using AI tools + human creativity.

From banner ads to magazine spreads, rewatch this quick webinar and you'll learn to do the work of a high-priced ad agency in a half hour. (No programming experience needed!)

Check out the webinar replay here >>

24 Brands with a Winning TikTok Content Strategy

Marketer takeaways:?

• TikTok content strategies need a clear plan and distinct personality to connect with followers.
• From influencer collaborations to self-aware irony, there are numerous paths to becoming a successful brand on TikTok, but consistency is key.?
• The best TikTok marketing campaigns focus on engagement, encouraging their followers to interact with or even contribute content.?

So what??

To succeed on TikTok, you’ll want to learn from the most popular brands—and in this compilation, we give you a full breakdown of the best TikTok brand marketing strategies.

Use these great examples to help craft your own TikTok strategy >>

What We Can Learn from FDR’s First Fireside Chat

TL;DR: In March 1933, President Franklin Delano Roosevelt averted a catastrophic banking crisis, convincing the nation to cooperate by leaving deposits in banks. His first Fireside Chat went down in history as one of the most successful examples of "crisis communication."

So What:

Revisiting FDR’s March 12 radio address, we can see how FDR saved the country -- and perhaps capitalism itself! -- through skillful communication and effective crisis containment measures. Here's what great communicators can learn.

Read the article (and listen to the actual speech) on Media Shower >>

This Week's Must-Watch

In a jaw-dropping moment that blurred the lines between reality and video games, the Paris Olympics opening ceremony took an unexpected turn into the world of Assassin's Creed.

As millions watched worldwide, a mysterious figure donned in the unmistakable hooded attire of the game's protagonist appeared, dashing across the Parisian rooftops with the Olympic torch in hand.

Was this an official collaboration between Ubisoft, the French gaming giant behind Assassin's Creed, and the Olympics? Or perhaps a clever nod to France's dual legacy in both game development and parkour? As the figure leapt and bounded with the grace of a digital assassin, social media exploded with theories.

Why It Went Viral: It was an unexpected blend of traditional Olympic pageantry with pop culture. The apparent reference to a popular video game franchise in such a prestigious global event was both surprising and intriguing.

It sparked discussions about the intersection of sports, entertainment, and gaming, while also appealing to fans of Assassin's Creed. The ambiguity about whether this was an official partnership or a clever tribute added to the intrigue, encouraging people to share and discuss the moment online.

Marketer's Takeaway: This viral moment demonstrates the power of unexpected crossovers and cultural references in capturing public attention. Marketers should consider:

1. Exploring creative partnerships or references that blend different cultural elements to create memorable, shareable moments.
2. Leveraging ambiguity or mystery to encourage discussion and engagement around a marketing stunt.
3. Tapping into existing fan bases (like gaming communities) to amplify reach and engagement.
4. Being prepared to react quickly on social media to capitalize on unexpected viral moments related to their brand.
5. Recognizing the growing influence of gaming culture in mainstream events and considering how to incorporate gaming elements into marketing strategies for non-gaming products or events.

See the impressive video here >>

Courtesy Selzy