Webinar Recap: Shake to Win Showcases Rednote Platform "How-to" Guide for SMEs

On February 12th, Shake to Win hosted its first educational Rednote "How-To" Webinar, where 70 tourism and hospitality professionals signed up to explore how Rednote (小红书, aka Xiaohongshu) can transform their business. Although it was the first English language webinar there was interest from participants. This highlights a growing demand for alternative digital marketing solutions to attract affluent, experience-driven Chinese travelers.

With China’s travel resurgence, platforms like WeChat and Weibo offer community engagement and news distribution, but neither are designed for consumer discovery and trust-building the way Rednote is. Rednote, often referred to as China’s Instagram-meets-Pinterest, has become the go-to platform for travel, lifestyle, and shopping recommendations.

Why Should SMEs Care About Rednote?

For SMEs in hospitality, cultural tourism, retail, and F&B, understanding where Chinese travelers discover destinations and experiences is critical to success. While WeChat functions like WhatsApp (for private communications) and Weibo is more similar to Facebook (for social discussions), Rednote is a trusted discovery platform where Chinese users actively research, plan, and share their experiences before making a decision.

?? Key Insights on Rednote's Market Positioning:

?? 300M+ monthly active users, mostly urban, affluent, and experience-driven

?? Approximately 79% of Rednote's users are female, with a significant portion aged 18-34

?? Chinese travelers rely on Rednote for recommendations before & during their trips

?? Higher engagement & trust compared to traditional advertising & influencer marketing

?? Social commerce-ready with built-in shopping & e-commerce integration

For tourism-related businesses, being visible on Rednote isn’t just an option—it’s a necessity. Unlike WeChat and Weibo, where content quickly loses visibility in news feeds, Rednote’s AI-powered search & recommendation system keeps relevant content visible over time, meaning posts have longer shelf life and sustained traffic.

(Read the article above for some more background on Rednote)

Key Insights from Our Webinar | What SMEs Need to Know

During the webinar, Emily Cheung, Founder & CEO of Shake to Win, delivered an in-depth presentation on:

? How Rednote works and why it's gaining traction among travelers & businesses

? User behaviors & preferences—what type of content performs best

? The difference between organic content, KOL promotions & paid ads

? Analytical tools to track engagement, conversions & ROI

? Tourism case studies showcasing how brands are succeeding on the platform

Emily, with 18+ years of experience in branding, digital marketing, and China’s consumer landscape, shared valuable real-world strategies on how SMEs can build their brand presence, engage directly with Chinese travelers, and drive bookings—without high OTA commissions.

Next Steps | How to Leverage Rednote for Your Business

If you’re a hotel, restaurant, museum, tour operator, or retail brand, now is the time to establish your presence on Rednote. The platform is rapidly expanding beyond China, offering businesses an opportunity to engage Chinese-speaking travelers both at home and abroad.

?? Want to learn more? We’re offering FREE 1-on-1 consultations!

We’ll walk you through:

?? How to set up your Rednote business account

?? Content & ad strategies to maximize exposure

?? How to work with KOLs & influencers

?? How to track performance & optimize campaigns

?? Book a session today: [email protected]

We look forward to continuing this journey with you and helping your business succeed in China’s evolving digital landscape.

Based on the strong response from our webinar, we are excited to continue our “How-To” series, where we will provide SMEs with practical insights on leveraging Rednote to reach Chinese travelers effectively.

Stay tuned for our next "How-To" session, where we’ll break down more tools & strategies to grow your brand with Rednote and beyond!

About Shake to Win

Shake to Win is a global cultural platform that connects independent travelers with local, authentic experiences in underserved regions. By partnering with local SMEs, we empower communities, promote sustainable tourism, and offer travelers unique and enriching cultural journeys. Shake to Win’s platform is designed to break down barriers and allow users to explore the world through culturally relevant content, helping destinations reach untapped markets.

Are you ready to be featured as the world's natural, cultural and gastronomic wonders? Join Shake to Win today and be part of a movement that brings sustainable tourism and authentic local experiences to the forefront.

Visit www.shaketowin.net to learn more.