Webinar Recap - ?? AI, ?? Sports Games and the ?? Increasing Value of the Omni-channel Casino Customer

In this month's edition of 'The Operator's Edge' webinar series, I teamed up with nQube 's COO Anastasia (Stasi) Baran and CEO Jason Fiege to discuss the value of omni-channel casino customers and the role of AI in understanding and predicting player behavior.

Check out the top takeaways from the webinar below or - better yet - watch the on-demand webinar: ?? AI, ?? Sports Games and the ?? Increasing Value of the Omni-channel Casino Customer.

Educational Presentation from Global Gaming Expo (G2E) 2024

This webinar was initially presented in part at G2E 2024.

Chris Garrow from Prairie Band Casino & Resort and Jason Fiege from nQube presented findings from analysis of two years of

Full details on the session here.

1st Party Data: Why & How?

First-party data — in other words, data that players volunteer — is extremely valuable for understanding player behavior and developing marketing that speaks to their interests.

So, why and how are they providing it to you??

Even if you’re getting their data because they’re visiting your property, there may have been a digital interaction in which they provided their information.

For example, if someone is staying at your hotel, they probably researched their options and reserved their room online.

By connecting your online presence with your retail presence, you can create a more consistent experience, build trust, and develop great player relationships.

Many of your BEST player relationships will start with an email, text or digital introduction.

2. What Does Chalkline Do to Build Databases?

At Chalkline, we create sports-focused games that tap into the passion points of casino patrons.?

In these games, players have the chance to win a prize by predicting what’s going to happen with their favorite teams.

But sports promotion games aren’t just a way to collect patrons’ contact information and build your database.

They also help paint a more comprehensive picture of each player, helping you understand their gaming habits, favorite teams, and more.

3. Simplify It: What CAN AI Do for Me?

For casinos, AI and analytics deliver an understanding of player behavior.?

They help connect the dots between individual data points — like a player’s game preferences, visit frequency, and hotel spend — to create a 360-degree player model.

4. What Did We Learn Analyzing Prairie Band Casino’s Data?

When the nQube team analyzed player data from Prairie Band Casino, they found:?

• Chalkline players are much more engaged than the general player population.
• In fact, 35-60% of Chalkline players played slots or tables in any given month, compared to 10-15% for general players.
• Chalkline players are highly engaged and spend more than others. Here’s how they compared to the general player population:

-- 6.5x total spend (all gaming)

-- 5.6x total number of sessions

-- 5.6x total gaming time

5. So How Do I Get Started?

Getting started with AI might seem intimidating, but you don’t have to do everything at once.?

Instead, start small (and lean on your vendors).

Think about a few ways you can start collecting more data. Maybe it’s through simplifying your loyalty sign-up process, or perhaps it’s by rolling out programs that engage players off-property.?

Generating this type of data will allow your vendors to start building AI-powered player models.

And eventually, these models can help predict individual player behavior, allowing you to craft effective and highly personalized marketing campaigns.

Connect with nQube

nQube's Artificial intelligence?is designed to save casino operators time and money.

nQube specializes in artificial intelligence solutions to challenging data-driven problems in the casino industry.

To learn more, visit: https://www.nqube.com.

Connect with Chalkline

Watch the webinar replay to learn more about how AI is transforming casino marketing.

You can also browse all of the webinars in 'The Operator's Edge' series from Chalkline.

Set up a live conversation to discuss how Chalkline can help your sportsbook attract new bettors and increase profits.

Learn more about Chalkline's free-to-play games.

Bonus: Join us for our TribalHub webinar on Tuesday, December 3rd. Register here.