Webinar : a proven tool to grow your business
Webinars and web-conference events play a fundamental role in developing a business. In terms of internal growth, gone are the times when employees’ training was restricted to a specific physical location in a limited time frame. Web-conferencing events gives employers the ability to take control of their employees’ learning experience. For external development, webinars are modern business communication tools that run directly on the internet, permitting an interactive collaboration of the speaker and audience. Below are six evidences which prove the effectiveness of webinars in business development:
Save Time and Money
Getting a physical conference hall can be a daunting experience, involving travelling for long hours, from city to city, to book the perfect conference hall. The exercise can create unnecessary expenses on a company’s asset account, in travelling expenses, fuel or bus tickets. A free webinar platform saves a company time and money by offering an efficient and convenient solution for hosting meetings.
Direct Contact with Target Audience
By holding webinars, company managers can have direct contact with the target audience via a live web-conference. Employers can engage with the audience during the web-conference by asking questions and sharing opinions. Managers can have a meeting with a specific group of staff or clients by using the webinar target promotion and email marketing strategies. Webikeo webinar platform even offers better support for enterprises by proposing webinar marketing- an inbound marketing strategy which involves target communication plan to generate leads and build long lasting relationship with customers.
Enhance Interactivity with Target Audience
A web-conference enables the company manager to utilise chats, polls and calls to action. The speaker can address the market problem met by the audience through PowerPoint slides or videos. At the end of web conference, he/she opens a free discussion then proposes the solution of his/her company. The target audience will feel that this solution is designed for them. Additionally, it is matter of fact that more than 10% of participants invite their own contact to the webinar. Therefore, sharing widgets like Twitter and social media are great tools for interactivity
Add Value to a Business
Like popular social media networks, webinars enable corporations and business owners to maintain a global presence. A web-conference gives companies a wider market reach and also facilitates them in offering support to employees in remote locations. For example, a company which is based in France wants to launch its new products in UK market. The company’s product director decided to make a webinar targeting professionals in the industry in UK to raise awareness of products as a part of international marketing strategy.
Increase the Conversion Rate
After a webinar, company managers better understand the needs of a target group thanks to emailing; chatting, or polling. This is an excellent strategy that companies can use to build trust with the target group. Besides, performance report after webinar helps the webinars’ organizers analyse the target group’s feedback and opportunities to drive sales. In the end, it is the responsibility of sales department to use the contact list of all participants to engage them in the sales process.
Share Knowledge between Professionals
Ultimately, company managers, business leaders and employees can share imperative business knowledge and viewpoints directly with each other via web-conference. Such information can help in enhancing the productivity of businesses and corporations.