Webinar lead generation

Webinars don't always have to deliver direct profits. They can also be an important part of your marketing strategy and help you achieve your goals at all stages of the sales funnel.

First things first. In order to sell, you obviously need to reach potential customers. The more precise you are, the better your results, and hence your profits. To get the contact information from those potentially interested in your brand, product, or service, it's a good idea to create open webinars. Secure and simple lead generation is made possible by a properly configured registration page. In addition to fields that make it possible to share contact information, include a checkbox with permission to process it for marketing purposes.

How effective is webinar lead generation? Our record holder in 2022 acquired over 6000 leads on a single webinar. Leaders in the marketing industry obviously make big gains thanks to their regular efforts. The marketer created an average of 100 events with more than 2000 participants over 2022. The industry leader gathered almost 13 000 attendees at 240 webinars. This averages to more than 52 attendees at a single webinar.

Verte Training Center is an example of a company that effectively uses webinar marketing to promote its brand. The series of free weekly HR Wednesdays webinars has collectively generated more than 30,000 leads, with more than 6,500 people registered for the record-breaking event.

The events held on ClickMeeting allowed us to promote our brand and popularize it among people interested in HR and payroll issues. In fact, our free webinars have given us unlimited access to a base of experts who are then eager to attend our trainings.

Katarzyna Bielecka - founder of Verte Training Center.

What features will come in handy?

- The registration page plays a key role if you want to acquire leads using webinars. That's what will make it possible to get the registrants' data and put the information required by law.

- Address book: you will find your attendees' data there. You can also create personalized lists to facilitate communication and upload contact databases from other sources.

- Integrations: integrate ClickMeeting with analytics and CRM tools to properly classify and manage leads.

- Automated and on-demand webinars: you don't need to be present during a live webinar to acquire leads. Automate the entire process and reach new customers.

Is webinar lead generation for me?

The basic question is: Do I want to acquire leads for my business?

If your answer is yes, it's definitely worth betting on webinar marketing. We've prepared a few more questions for you, so you can create an attractive event that supports not only lead generation, but also your brand image:

- Who are my potential customers?

- What kind of content are they interested in?

- Is the topic of the webinar valuable from their point of view?

- Can I invite recognized experts who will take care of the content level of the event?

- What webinar formula will best appeal to my potential customers?

Try our platform for 30 days for free: https://clickmeeting.com/mercury/free-signup?utm_source=linkedin&utm_medium=post&utm_campaign=biuletyn