?? Webinar landing pages that convert

Hey, Game Changer! ???

The design of a landing page can have a huge impact on the launch of a new marketing initiative – especially if you're releasing a webinar series on your website.

However, it isn't always easy to ship designs quickly when your design team already has a growing backlog of projects.

That's why we created a set of webinar landing page templates so you can create a beautifully designed webinar series within minutes instead of weeks.

[Access the templates]

Whether or not you use these templates, here are 5 tactics you can leverage to create high-converting webinar landing pages:?

1. Offer Value Upfront: In order to encourage visitors to sign up for your webinar, you must promise them something valuable in return for their time. This can be unique insights, actionable advice, or resources they wouldn't find anywhere else.
2. Leverage Scarcity and Urgency: Create a sense of urgency around signing up by including countdown timers, emphasizing the limited slots available, or mentioning an exclusive bonus only for early registrants.
3. Integrate Lead Magnets: Integrating lead magnets into your webinar landing pages is another effective strategy for boosting sign-ups. These could be free ebooks, reports, tools, or checklists that would complement the content covered in the webinar.
4. Use Compelling CTAs: When you're hosting webinars directly on your website, it's a great opportunity to naturally integrate high-intent CTAs into the landing page design. This enables registrants to take the next step and learn more about your solution.?
5. Segment Your Audience: Personalize your attendees' experience right from registration using segmented email campaigns based on factors like job roles, industries, etc., which will deliver more targeted communication resulting in higher conversions.

NEXT UP ON GAME CHANGERS

[Feb. 20th] The state of gated vs. ungated content Feat. Jonathan Gandolf , from The Juice (now AudiencePlus)

?? Register here

[Feb. 22nd] The puffer fish technique: How to make your brand look bigger with a small team Feat. Maura Rivera , CMO at Qualified

?? Register here

[March 5th] How to create data-driven content that drives pipeline Feat. Nivas Ravichandran , Head of Marketing at Spendflo

?? Register here

OTHER NEWS

[Hot on Social] According to Chris Walker, the distinction of “Inbound” and “Outbound” leads is super outdated. Do you agree?

[B2BMX] Are you going to be at B2BMX? We'll be there filming snappy videos with Marketers about hot takes on efficiency, top demand gen strategies, and more. Nominate someone or yourself to be on our mini Game Changers series.

See you next week!