WEBINAR: Introducing the New Media Shower Platform!

In this issue:

• The new Media Shower platform is coming! In our 29 years, this is the most incredible product we've ever launched. We invite you to a demo of our new platform this Thursday 10/10 at 10 am PT. RSVP here.
• LinkedIn is a powerful marketing tool, especially for B2B marketers. We're sharing strategies and insights from 16 top LinkedIn influencers to level up your LinkedIn.
• Learn about Chili's viral marketing playbook, a delicious combination of jumping on trends and strategic partnering with influencers. Here's how the restaurant chain keeps their social media spicy.

Let's dive in!

For marketing teams, the new Media Shower platform will massively amplify your productivity and the quality of your work. You've got to see it to believe it.

Join us for this new platform demo, where we'll show you how we've combined AI technology with human creativity to make a game-changing platform for marketers.

It's happening Thursday 10/10 at 10:00 am PT. RSVP below!

Click here to be the first to see it >>

What Works on LinkedIn? Learn From These Top 16 Marketing Influencers

As a marketer, are you leveraging LinkedIn to its fullest potential??

In this guide, we analyze 16 top LinkedIn marketing influencers to see how they’ve grown their audiences to hundreds of thousands (or even millions!) of followers.?

You’ll learn the secrets of growing a LinkedIn audience and boosting engagement – and we’ll give you the key takeaways for growing your own business or personal profile.

Get the masterclass on LinkedIn Marketing (with key takeaways) >>

Lessons in Emotional Appeal from Nixon's Checkers Speech

September 23, 1952. Senator Richard Nixon takes a seat in front of the television cameras and stares into the nation’s soul through grainy black and white television screens. In a few moments, he utters the first words of one of the most consequential political speeches in US history.?

Richard Nixon’s "Checkers" speech is a masterclass in tackling political controversy by appealing to the audience’s emotions. In his iconic address, Nixon opened his life and financial records to the public, building emotional connections through convincing body language and personal stories, including one about the family dog.?

In this article, we unpack the the communication techniques behind Nixon’s famous speech, focusing on what modern communicators can learn from his strategy and delivery.?

Read the article (and watch the speech) on Media Shower >>

You might think of Chili's as an aging restaurant chain whose time has passed. But their digital marketing has remained as spicy as ever.

First, Chili's has excelled at capitalizing on organic viral moments: when a TikTok of a bride using Chili's catering went viral, they quickly launched a "propose at Chili's" promotion.

Similarly, they transformed trending conversations about their mozzarella sticks into a new menu item, generating over 1 billion impressions.

For proactive trend creation, Chili's leveraged nostalgia by reviving their famous "Baby Back Ribs" jingle with Boyz II Men. And they addressed inflationary concerns through price-sensitive content featuring celebrities like Brian McKnight.

This balanced approach, always maintaining the brand's signature humorous tone, led to impressive results: a 15% year-over-year sales increase and a 6% boost in fourth-quarter website traffic.

The key lesson for marketers: success in today's social media landscape requires both careful planning and the ability to swiftly capitalize on emerging trends, all while staying true to your brand voice.

Marketer Takeaways:

• Use social listening actively, monitoring not just mentions, but how people are organically interacting with your brand.
• When something goes viral, move fast to amplify it.
• Address current consumer pain points (like inflation) in an on-brand way.
• Leverage nostalgia strategically: Chili's revived their iconic jingle but gave it a fresh twist.
• Partner with relevant celebrities and influencers who fit your message and audience.
• Remember that humor and value can coexist in marketing!

Watch all the viral content around those Nashville Hot Mozzarella Sticks here

Courtesy FluentCRM