Webinar: How to Start Text Messaging at Your Credit Union Today
MILPITAS, CALIF. — You are a credit union poised to monetize the texting craze — but you don’t know how to get started. This live webinar is for you: “How to Start Text Messaging At Your Credit Union Today,” co-hosted by Eltropy and NACUSO on August 9 from 11 am-12 pm PST.
The statistics are convincing: Texts have a 98% open rate, and 9 out of 10 consumers would like to use text messaging to communicate with businesses. Yet, most credit unions still rely on outdated methods, such as email and snail mail, to connect with members. Some credit unions have implemented text banking and alerts for simple interactions like checking balances or transaction history.
More Than Just Text Alerts
However, that limited usage is not the strategic game-changer that credit unions seek to improve their member experience and upsell/cross-sell products. Eltropy’s Text Messaging + Analytics platform just might be. Eltropy fosters intelligent conversations between credit unions and their members to drive engagement and build loyalty. Using Eltropy, credit unions can sell, service, and market to members as well as collect debt in a secure and FCC/TCPA-compliant way:
- Engage in a text conversation to quickly resolve member issues, cross-sell/upsell products, or add new members;
- Share relevant offers and leverage analytics to gauge member interest in your products for better follow-ups;
- Reach out to members instantly to remind them of pending payments and save time on debt collection.
Success Story
Working with Eltropy, a Silicon Valley-based credit union has achieved a 10x ROI with a payback period of less than 2 months and a 500% improvement in engagement. Eltropy-powered texts have had an 18% click-through rate, compared with 1% over emails.
Why Eltropy Works So Well for Credit Unions
Attend this NACUSO-Eltropy webinar to learn how to:
- Leverage the speed and high response rates of text messaging to improve member experience;
- Receive real-time analytics on member engagement and know the best times to call so you can cross-sell/upsell more products;
- Remove obstacles to a text messaging-based platform (e.g., FCC/TCPA compliance and integration with a core system).
Webinar Details
TITLE: How to Start Text Messaging at Your Credit Union Today
PURPOSE: Show credit unions how to start using text messaging to dramatically increase engagement and grow membership.
WHEN: August 9, from 11 am-12 pm (Pacific time)
WHERE TO REGISTER: https://register.gotowebinar.com/register/8895059356645785859
PRESENTERS AND STRUCTURE: Eltropy CEO Ashish Garg and Head of U.S. Sales Troy Pittock will lead the webinar, which they will divide into three segments: the role of text messaging at credit unions; a live demo of Eltropy; and a Q&A session.
NOTE: If you cannot make the live webinar, you can obtain a recording of it by registering for the webinar here.