Webinar: How AI and video analytics are changing the game for consumer research
Haystack Consulting
Sensational, because we challenge ourselves to touch hearts, look at things from a new perspective, innovate & surprise
Key takeaways
About the webinar
We’re excited to invite you to our upcoming webinar, “How AI-Powered In-Home Testing is Transforming Product Development and Driving Faster Innovation.”
This insightful session will demonstrate how AI and video analytics are changing the face of product testing, providing quicker, smarter, and more actionable consumer insights.
We’re also thrilled to introduce?Try&Tell, a platform recently built by Haystack Ventures to empower clients to do video-based research themselves.
You’ll see firsthand how Try&Tell?enables brands to test products in real-world settings, capturing consumer reactions through video and turning them into valuable insights.
As part of the webinar, we’ll showcase a live demo project on cream cheese, illustrating how AI-driven insights can enhance the product development process from start to finish.
The speakers
Annemarie Perquin
Annemarie specializes in innovation research and strategy. With over 20 years in market research and innovation consultancy, she excels in turning new products into consumer-desired experiences. She is one of the founders of Try&Tell and leads the team on a day-to-day base. ?
Ludovic Depoortere
Ludovic is well-known in the field of product testing as the Founder of Haystack Consulting. He is an expert in sensory and consumer science, specializing in hybrid research methods. He leads innovation in FMCG, Personal Care, and Healthcare – and is now revolutionizing his own field with Try&Tell.