Webinar: The Hidden Secret of Credible, Flexible, Long-Term Strategy - BackCasting

Maybe like most leaders of major change, you are wary of forcing your organization to make detailed long-term strategic plans.

You hate the idea of spending months defining rigid plans in excruciating detail...only to see them disrupted by the latest local or global drama. This only disempowers people.

However, you know that having a long-term, "True North" steadies the ship. It keeps your whole term focused on the horizon, rather than on the next wave. Confident in the future, they don't get distracted by their immediate fears. Or social media. Or their inbox.

The good news is that in this webinar we'll tackle a solution - BackCasting.

You'll see how (in a single day) you can craft a flexible, long-term plan in a single day. How? You'll uncover what has been working from our study of 50+, 15-30 year strategic plans which used this method over a two-decade span.

Without recent innovations like this one, you'll be stuck using outdated, expensive approaches or worse...hiring consultants to do the long-term planning, instead of relying on your executive team.

And if you think this is the way to sustainable strategy, you're right. For example, there's no efficient way to meet ESG/climate goals for 2030 or 2050 without this technique.?

(Fun Fact: the BackCasting technique actually has its origins in ecological and development studies!)

Come and learn how to apply the tool to your business.

When: 12:30pm Eastern (UCT-4), Wed June 7, 2023

Where: https://bit.ly/strategy-credible-bcast

Join me, Francis Wade, veteran of interwoven short/long-term strategic planning retreats in this introduction to this essential approach. Click here.

NB - Interactive space is limited so put this event in your calendar with an alarmed reminder so you can be among the first to arrive.

BTW, it's all part of the leadup to the Sustainable Strategic Planning Conference 2023 taking place on June 22-23.

Want to learn more about BackCasting? I have written about it in prior Jamaica Gleaner newspaper articles with respect to the specificity and inspiration the technique provides.

Francis Wade | Non-specific corporate vision is uninspiring | Business | Jamaica Gleaner (jamaica-gleaner.com) (behind a paywall, but you can listen to the audio version here.)

Francis Wade | How to correct vague, cliche-ridden company vision statements | Business | Jamaica Gleaner (jamaica-gleaner.com)

https://jamaica-gleaner.com/article/business/20220320/francis-wade-quit-complaining-about-prior-strategies (behind a paywall, but you can listen to the audio version here.)

Backcasting - Wikipedia