WEBINAR ALERT! Human Connection: The Beating Heart of Resilient Brands

• Date: Thursday, 11th July
• Time: 10:00 AM - 11:00 AM
• Location: Webinar (sign up here!)

Join us for a commercial conversation with Bryony Simpson, Founder and CEO of brand consultancy, WePioneer. In this session, Bryony will explore the findings of their latest report latest on human connection and its role in building brand resilience.

People’s expectations of brands have changed, but people’s needs remain the same. In a more fickle and economically challenging climate, loyalty is harder earned, but even more valuable when it is.

• Brands have lost their way in relationship-building with people, leaving them vulnerable in a volatile marketplace.
• The data is valuable, but not on its own. There needs to be a real focus on learning about customers, what they need, and how best to meet those needs.
• 75% of people in our survey said exceptional customer service was what makes them feel most connected to a brand; yet customer satisfaction levels in the UK are the lowest they’ve been since 2015.
• Tech can take experiences to a new level, but we’re being driven by what’s available, not what makes for a better experience. The tech works for us yet we need to make it work better.

There’s a change required: a change in how we think about the nature of brand-customer relationships, the people those relationships are with, how we reach them, how we foster love and loyalty, and what it means to be a resilient brand at this moment.

Click here to register and secure your place! We look forward to seeing you there.