Web3 Marketing Metrics

I’m giving a presentation to an audience of aspiring Web3 marketers next month and I’m brainstorming on what to say.

I certainly want to share why I think Web3 will “win.” I also want to highlight what skills are transferable from Web 2 to Web 3.

But I want to highlight what is different and I want to stress how Web3 is, at its core, about finance, so understanding capital flows and how economies works is, I believe an important strategic capability.

There are others, like understanding cryptoeconomic incentives, Web3 business models, the transition from “you get as much data as you can about people” to “you may never get any data about your ‘customers,’” and how proprietary data sources are a thing of the past as everyone, including your competitors, has access to the activity on your network.

And, then there are the metrics. Instead of Monthly/Daily Active Users, there are Active Addresses/Wallets.

Instead of Customer Acquisition Cost, it’s Capital Acquisition Cost.

The concepts are the same, but the focus is different.

The marketers who see the skills as meta and thus transferable will be able to make the leap.