Web3 for Enterprise - Week 2/6

Web3 for Enterprise week 2! Let’s goooooo

Last week we started our journey to discover what it means to get into Web3 as a business.

The Web3 for Enterprise content series is part of the Linkedin UK Creator Accelerator Program.

In the first edition of the newsletter, I explained how Web3 differs from the internet as you know it today and why you should care from a business standpoint... In case you missed it, here’s the link.

A reminder of what is happening during these 6-weeks:

Every week, there will be different themes with related posts, articles, documents, and live/ audio events. Some will be educational, leading you while you take your first steps in Web3. Others will feature professionals that bring their unique insight to these conversations. I will also be attending Web3 conferences and events to bring you the latest updates.

For the duration of the program, I will release a newsletter at the start of every week with details on what to expect. Below are the 6 themes:

Week 1: Why you should care

• An intro on why Web3 matters to business

Week 2: Getting into NFTs - part 1/2

• Starting your journey with NFTs (including a live session to set up a cryptocurrency wallet and buy an NFT)
• Attending the NFT London conference

Week 3: Getting into NFTs - part 2/2

• Looking at how brands are leveraging NFTs, and how you can apply them to your use-case
• Attending the Token2049 London conference

Week 4: Entering the Metaverse - part 1/2

• Looking at how brands are leveraging the Metaverse and how you can apply that to your use-case

Week 5: Entering the Metaverse - part 2/2

• Immersing you in the Metaverse (including a live session where we actually enter a few immersive realities)
• Attending the Crypto A.M. Summit & Awards

Week 6: How to stay safe in Web3

• Discussing the implications of having a cryptocurrency wallet as a business and how to stay safe from scams (including content showing you actual scams that people tried on me!)
• Attending the Enter the Metaverse conference

Here is what you missed in Week 1:

3 live events (no recordings available)

• An ask me anything (AMA) session on Web3 for brands with Lauren Ingram and Becks perfect
• Our weekly Linkedin audio live "Brands in Web3" with Ely Santos - analyzing 4 brands and breaking down how they join Web3 - discussing the use cases of Volkswagen, Porsche, Cheetos, and Lacoste as they enter the space
• A guest feature at the Miami Expoverse podcast

Wednesday (Oct 26th):

• A spotlight document on your Gen Z/ Alpha customer persona and how to cater to them (Link to post)

Thursday (Oct 27th):

• A video about the Web3 Pyramid Model: my framework for looking at Web3 as a toolset to build the next level of customer engagement and brand loyalty (Link to post)

So, here's the schedule for what to expect this 2nd week:

THIS WEEK IS NFT London! This is the 1st out of the 2 weeks where I cover NFTs

??? Tuesday (Nov 1st):

A live session on how to how to open a crypto-wallet & buy an NFT ?? Watch the recording ??

The session shows you how to take your first steps into Web3 and covers:

?? Downloading a Web3 browser

?? Opening a cryptocurrency wallet

?? Exchanging traditional money into cryptocurrency using a decentralized exchange

?? Buying/ selling and creating ("Minting) an NFT from a major NFT marketplace

?? A basic intro to currencies, blockchains, and how to keep your wallet safe!

??? Wednesday (Nov 2nd):

• A video explaining how tokenization is applied by enterprises to create the next level of customer engagement and brand loyalty - a layer of my Pyramid Model (Link to post)

??? Thursday (Nov 3rd):

• A document based on our independent market research showing the 7 industries leading the Web3 race! (Link to post)
• Our weekly Linkedin audio live "Brands in Web3" with Ely Santos - analyzing 4 brands and breaking down how they join Web3. This week we will discuss Rimowa, Kinder, Paypal, and Alibaba and will be live from NFT London

??? Friday (Nov 4th):

• A magazine feature by the Retail Gazette on Mira, M&S' virtual influencer (Link to article)
• Moderating a panel (12 PM London time) at NFT London (Link to post)

??? Saturday & Sunday (Nov 5th/ 6th):

• VeeFriends NFT holders meet up in London at Arcade Apes Victoria Gaming Bar. Check the review post about NFT London

*PS: Follow me on Linkedin and click the bell on my profile to receive the latest updates!