ON WEB TRAFFIC AND CONVERSIONS: WHAT I’VE LEARNED ON DOING OUTBRAIN PAID SYNDICATION

If you’re a content marketer, you have probably heard about content syndication tools such as Taboola and Outbrain and how these tools can magically make your content appear in authoritative news channels – from the giants CNN and Bloomberg to local sites and blogs. With a minimum of $10 budget daily, and at an average of .34$ CPC, you can say it’s relatively cheaper than Adwords and almost at the same range as Facebook Ads.

Since I was handling a corporate account, I saw Outbrain as a more fitting tool to try compared to Taboola. From the articles that I’ve read from Moz, SearchEngineLand and SearchEngineJournal, it seems a fitting channel to distribute our very “corporate” content. We’ve ran the experiment for 2 weeks using 4 very different articles.

Due to non-disclosure policy, I won’t be able to discuss the details fully. However here are the campaign highlights:

• Test ran for 2 weeks with a budget of $10/day ($140 for 2 weeks, weekends included)
• Ad was ran on schedule (8am – 10pm)
• Outbrain improved the traffic to Article 1 at 1000% change

Read more: https://mariaespievidal.com/on-web-traffic-and-conversions-what-ive-learned-on-doing-outbrain-paid-syndication/