Web Offset Christmas Catalogues

Never ceases to amaze me that clients start to explore their web offset (and gravure) print suppliers capabilities and schedules for Christmas prior to Easter. They are the smart ones! Others will leave it hoping to buy on the spot market which really doesn't work very well for bespoke trim sizes and papers with long lead times. Also, print and bind capacity in the back half of the year is far less than the first half, so, again the smart buyers get in early to command better prices and better schedules. There is still a raft of print happening in the period from September so, as a buyer, get in early, get a good deal and sleep at night!