Web Designers Get No Respect
With close to 80% of North Americans using the Internet and online retail sales in the US slated to hit $370 billion by 2017, it’s mind numbing that business owners continue to discount the value web designers can deliver to their bottom lines.
Since the launch of our content writing company in 2006, our copywriters have repeatedly witnessed major disconnects between what business owners are willing to invest in website services and their expectations. Most decision makers insist they want high-end websites, but they bulk at allocating adequate funds to the projects.
The disparity seems to arise from not understanding the web design and development process, as well as a general lack of respect for the web design profession.
Certified Professional Cat Sitter
9 年This is so true!
Thank you! Love this article.
Content Strategist + Copywriter
9 年I’m pleased you love the article, Dani! Mitch, I feel your pain. Education is key, otherwise creative types are considered a commodity. Clients and prospects alike need to understand it’s not only the technical skills required to build a website, but the knowledge of what works and doesn’t work for users. Good design solves problems and creates results.
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9 年Love this article!! I think i'm going to start refering clients to this so that they can understand.