Web Design Trends To Watch Out For This 2023

Keeping up with the latest web design trends is a must in today’s competitive digital landscape. Especially if you are a web designer or developer, but even if you’re a business owner looking to grow. (Yes, it is that big of an advantage!)

We’re already a few months into 2023 and there are notable web design trends that will not only blow your minds -? but are web design game changers. From daring colour palettes, intriguing layouts and interactive features, we just know this is going to be an exciting year for web designers and marketers alike.

So if you’re looking to stay ahead of the curve and create cutting edge websites that stand out from the crowd, read on!

Upcoming Web Design Trends

1. 3D Elements

Level up from the flat 2D assets to more futuristic and fun 3D elements.

Whilst it is not necessarily better than 2D on all designs, 3D elements offer a dynamic and engaging user experience that is catching attention lately.

If you’re a shopper and want a closer look before buying an item, 3D elements are a good asset to add to your web design, just like how Panasonic Connect featured their products here

With the constant development of technology, the use of 3D elements in web design has grown less expensive and more accessible. This has lowered the barrier to entry for designers interested in experimenting with 3D elements and the new avenues of creativity they offer.

2. Website Interactivity and Experience

In 2023, there are a number of factors that have contributed to the rise in popularity of the interactive web design trend.

One of which is, 88% of marketers say that interactive content helps their brand to stand out. The addition of interactive components like micro-interactions, and effects makes a more interesting and memorable experience.

One good example of this is Joshua’s World. It is not a simple 3D portfolio, but it takes you into a journey where you can get to know the designer better in the best way possible.

Nowadays we have come to expect more interactions from websites as technology has progressed. Consuming quality content is one thing. But if it is delivered in a meaningful way, it creates a special kind of lasting connection. This ignites user interest in the website and brand and will likely revisit again.

3. Animations

Just like website interactivity becoming more common, subtle animations can spice up a website without making the experience too much of a shock.

Animations on websites are an important part of modern web design, as they can create a more dynamic and interesting user experience. They can be used to draw attention to features the user can interact with, or to give them feedback after they have completed an activity. Parallax scrolling and dynamic icons are some of the more complicated interactions that can be facilitated by subtle website animations. These animations have the potential to elevate a design's overall quality and give users a more favourable initial impression.?

Check out this cool example.

With proper implementation, they can make a website more interesting and user-friendly, as well as set it apart from competitors.

4. Artificial Intelligence (AI)

We’ve seen AI being integrated in a lot of pages and companies, thus helping to ease out their daily tasks, but that goes to the design space as well.?

AI technologies can be of great use to designers by suggesting new layouts, typographies, and colour palettes. By evaluating user behaviour and adapting content and design features accordingly, AI systems may personalise the user experience, increasing interaction quality and conversion rates. AI-driven chatbots can be used to assist website visitors with a variety of questions and issues. Website elements like layout, copy, and CTA buttons can all be tested and optimised with the help of AI algorithms.

Magician made an AI tool for Figma.?

AI has the ability to make web design far more productive, effective, and user-friendly. We anticipate even more creative use of AI in web design as technology develops further.

5. Dark Mode

Dark mode has become increasingly popular in the world of web design in recent years due to its advantages such as lessening eye strain and tiredness, increasing accessibility for those with light sensitivity or colour blindness, and providing a more sophisticated and modern aesthetic.?

It can also set a website apart from its rivals by providing a competitive edge.

Some of the other advantages of the ‘Dark mode’ are-More people being able to use the site, using less power, and looking more current and sophisticated. It is likely that as the trend grows in popularity, more creative implementations of dark mode in web design will be seen in the years to come.

FreeCodeCamp features a web design like this.

We can expect to see a number of creative web design trends in 2023!

As technology continues to evolve, it's likely that we will see even more innovative uses of design and technology in web design. Whether you're a web designer or a website owner, it's important to stay up-to-date with the latest trends and best practices in order to create a website that is not only visually appealing, but also functional, user-friendly, and effective at achieving its goals.

Don’t let your web design get left behind in 2023, schedule a complimentary strategy session with Elephant in the Boardroom!