Web design and storytelling go together

Storytelling in web design goes beyond blogs, alt texts, or SEO. Bring the UI and UX into your narrative. People will always appreciate a great story with its own imagery. Understanding audiences can help you portray, through design, your story.

HubSpot State of Marketing Report assures that websites are the #2 channel used in marketing behind social media. It is no surprise that storytelling is involved in the design. Include highly engaging images, fonts, animations, or videos on your website that reflect the type of language, rhythm, and overall look and feel of the company. Just like telling a story: display a subject, conflict, and resolution within the web design.?

When a story is involved, people interact organically with the brand; either because they relate or just out of curiosity. There are certain tricks designers have under their sleeves to tell the company's story via interfaces. Here are some of ours:

Fast-paced

The fastest way to lose user attention is to make them wait for what they are looking for. A good web design gets to the point quickly and aesthetically. Design with movement in mind: a good and functional pop-up can make the experience seem faster and even personalized.?

Smart dynamics

The human eye aims its attention at the bigger picture and then focuses on the smaller details. Take advantage of that by introducing a big focal point of an image or a phrase that sums up your brand (the subject) and adds personality with the smaller details. With typography, you can create a hierarchy of the answers the user is most likely searching for.

Create momentum

Once you have their interest, users will likely want to know more. By showing little indicators of where the navigation should be heading, you engage them in a sort of treasure hunt through your story, that makes you noteworthy to possible clients.

Don’t tease

Great design can get confused with outstanding visuals that awe the users but leave them lost as to where the needed information is. Don’t restrain your creativity, but always design an intuitive wireframe for seamless navigation.?

Focus on the main plot

Your brand story may bring together many storylines, but focus on the one the user needs to know to relate to your offer: the conflict. Using colors, images, and fonts, you can present the unique solution you offer. Have a home page with the necessary information to attract your target clientele, and leave all the explanations to internal linking.?

Consistency

Although the home page is where everything comes together, the rest of the website must be consistent with the story. Leave the necessary details to the user, and let them keep on clicking to get to know you.

Let them take action

Eventually, the user will come to the outcome of your story: the resolution. Now is their actions that keep on telling your story. With call-to-actions (CTAs) and big commanding buttons, let the user join in the fun and let them be part of the brand story.

A website designed with storytelling assures audiences will hang around for more than 8 seconds. Deeply submerge the user in the experience of your site.