Web design statistics Every Marketer Should Know

All of your digital marketing ultimately leads back to your website. So, if your website isn’t optimized to retain traffic and drive conversions, all of your marketing will go to waste. That’s why it’s so crucial to invest in good web design.

Here are some web design statistics to keep in mind for 2024:

1. 94% of the first impressions people get of your brand will come from your web design.
2. It takes approximately 0.05 seconds for a user to form an opinion about whether or not they like a website.
3. A smooth user experience (UX) can increase CTR by as much as 400%.
4. Low conversion rate is the top reason that businesses redesign websites.
5. The main metrics that businesses track to measure website performance are sales, leads, conversion rate, total monthly visitors, and CTR.
6. 40% of users say they appreciate photos and images on company websites.
7. 90% of users will switch to a competitor’s site after having a poor website experience.
8. 60% of users say that usability is one of the most important characteristics of an online store.
9. Website visitors spend 75% of their time on a page above the fold.
10. Users spend 5.94 seconds, on average, looking at the main image on a site.
11. 38.5% of web designers say that outdated web design is the top reason that people leave websites.
12. 42% of users will leave a website because it functions poorly.
13. 84.6% of users prefer a clean, organized web design over a cluttered, crowded one.
14. When page load times go from 1 second to 3 seconds, the chance of visitors leaving the site increases by 32%.
15. 59% of users prefer to use websites that are attractive and well-designed than sites that look plain.
16. 73.1% of web designers think that non-responsive design is the main reason people leave websites.
17. The first 10 pages in Google search results have an average page load time of 1.65 seconds.
18. 61% of users have a higher opinion of mobile-friendly websites than they do of non-mobile-friendly ones.
19. 88.5% of web designers name “flat design” as the current most popular visual design trend.
20. The first five seconds of page load time have the highest impact on conversion rates.