Web Design: Other UX/UI Design Principles
Business Boom l Digital agency
We provide web analytics, website development and digital marketing services throughout Europe.
UX/UI Design is a relatively new but important trend in web design and web development in general. In the last article we started our story about the principles of work of a UX/UI Designer, as well as the importance of this area for any business. Today we will complete the picture and summarize.
1. Prototyping and testing hypotheses
The creation of any digital product should include a prototyping stage. Prototyping is modeling, the result of which can be tested. This is a preventive method of getting rid of unnecessary financial and time costs.
Many UX/UI designers find it hard to accept that the solution they developed for their project is not viable or viable. Anyway, it happens sometimes, so you need to take it easy.
2. Don't use Fake Content
A classic designer practice is to fill a product with temporary content that doesn't make any sense. But at the same time, the designer does not take into account that content is the basis of any product, and design is just a framework that improves perception. Thus, by inserting text and illustrations instead of samples, content managers are surprised that the design looks completely different.
Fill layouts with good content to understand how it will look on the finished project.
3. Keep the Design Logic
Simplicity and good logic are indicators of modern web product design. In the digital space, the user intuitively understands how to use the product, how to manage it. No one will read the instructions: your task is to simplify the interface so that any user can easily navigate it.
All interface elements must be connected to each other, otherwise inconsistencies will create dissonance in the minds of users. For example, many designers use a failed combination of more than three colors, causing clients and users to leave disappointed.
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4. Follow Familiar Patterns
People get into habits very quickly. Because of this, Familiarity with completely new Functionality can become difficult for many of them. Our memory is limited, so a UX/UI Designer must understand how the User interacts with Information.
It is necessary to minimize the burden on the user so that he can continue working with the product without much effort. If over and over again he will encounter difficult mechanics of sections or directories, then he is unlikely to return to this resource.
5. Focus not on the Minority, but on the Majority
Design ideally should be aimed at the masses. The satisfaction of your audience depends on the purposefulness of your design.
This brings us back to the pursuit of beauty at the expense of practicality and convenience. Of course, aesthetics is an important component of design, but the fundamental task of digital products is to function at a decent level.
The need to make the product accessible to the masses forces developers to simplify the product, but today it is impossible to move forward without this - all users feel noticeably better from the “comfort” indicator, and after a while they cannot do without it at all.
Failure is a good Learning Method if you stick to the Right Path, especially in Web Design.
All about web design - in our blog
Also, check out the Website of our Agency: bboom.digital