Web Design Conversions With Color Psychology of Web Pages

Managing and creating a website needs so many things, it must look amazing and the navigation should be clear and visible. Your website must be eye catchy and holds the user’s attention as long as possible. As you all know website design needs to have an impact on people’s behavior and designers are concentrating on color psychology to create the best web designs.

?Designers are studying colors psychology to enhance website design, they use the best color scheme to make people attracted to the website. Colors have powers that help designers to attract customers and help them to increase conversion. It is crucial to know the psychology of colors as it helps in prompting.

What is Color Psychology?

It’s a study of science that helps people to know how colors affect human behaviors. Colors psychology falls into the Behavioral Psychology field which shows how color affects human behavior and their responses. The psychology of colors regulates how the customer will see your marketing scheme based on colors.

Colors and Conversion Schema

It is scientifically proven that conversion and colors are interrelated to each other. Whenever you see colors it creates some chemical reaction in your brain. Hormones are released that active emotions that affect your behavior. According to a study, about 60% to 90% of buying decisions depend on the psychology of colors which improves conversion on the website.

How you can use colors?

These are some of the areas you must think about:

·??????Call for Action Buttons

·??????Images

·??????Pop-ups

·??????Headlines

·??????Background

·??????Web Banners

Why Color Psychology is Important?

Color psychology is important and helps you to communicate your brand values and to sell products. Your brand’s design can be built up by choosing the right colors. Your colors represent your product beliefs so it so much important you choose the right color scheme as it creates initial impressions on customers whenever they visit your website. Choosing the right color can easily boost your email signup rates and holds customers.

Some Colors with their qualities

·??????Use Blue to build trust

·??????Yellow shows caution

·??????Green can be used to showcase environmental and outdoor products

·??????Use Orange for positivity

·??????Black shows elegance and luxury

Conclusion

Colors help web designers in various ways, if your colors are giving the wrong impression then it can be bad for your website, as a result, it shows unprofessionalism and inexperience. Use the right choice of colors that showcase brand values and help you to hold customers. However, remember color’s psychology doesn’t give guaranteed results.