Web Design to Agency & Beyond: Issue #24 - Copy Or Design... What Comes First? ??
Hello there! ??
Have you ever been caught in the classic dilemma of what comes first? Copy or Design ??
I'm sure in your professional journey as a designer or an agency owner who constantly takes in client requests, finalizing copy and/or design has always felt like a battle...
A designer might say that they need the content first in order to know where it will fit in.
Conversely, a copywriter may ask for some wireframes to understand where the content’s supposed to go.???
What if it's a design-first approach?
Well, this is the most common workflow in design agencies. Here's why...
?? It's more logical to build a basic layout or a wireframe and then get the copy.
?? If you have a copywriter it'll help them to better understand the design and limitations.
?? Words to compliment the design and minimize internal inefficiencies. Simply put, once the design is set and finalized it becomes easier for a copywriter or even the clients (if they are providing you the content) to go ahead with the copy rather than vice-versa.
And what about the content-first approach??...
Most designers will agree that having copy written makes things easier. A content-first approach seems viable, primarily because that’s what your website is for: to deliver content.?Here are some merits of it...
? Designers get the freedom to play around with ready content. Eg: perhaps you want to curate informational content on your site, or maybe you want to focus more on persuading a visitor to buy (conversions)? If you already have the content, designers can develop a design around it...
? Gives designers a better feel for the site’s core purpose. Copy essentially determines the direction of the website, and helps designers understand the core message that the site intends to convey.?
So what's the bottom line?
CONCEPT COMES FIRST! FOCUS ON THE CONCEPT....
领英推荐
Building synergy between copywriters and designers is generally good, as the two work very closely together.
Perhaps the most important point here is to understand that neither is more important than the other. Some of the best, portfolio-worthy web design projects are the ones that come to life when both departments work together seamlessly.?
Some more bits of fun stuff...
?? Interesting Articles for Agency Owners
Todd Jones interviewed some cool people for MainWP here are the best ones...
?? Upcoming Event
#WPGivesAHand?is a WordPress-wide movement that other businesses have joined to help those in need.
Every company that joins the movement,?donates a percentage of every sale to charity.
Full stack WordPress Developer #wordpress #wordpressfreelance #wordpressplugin
2 年Hello I am jayvin busa from India, with the 6+ years of experience in WordPress development also have lots of knowledge on seo and digital marketing I am sure from my experience I can build anything with WordPress My belive is provide pixels perfect work to client design with responsive, proper testing and clean code standard, also provides solutions which work in every scenarios have experience of custom themes and plugin building, also have lots of experience in common use wordpress plugins like page builder and woocomerce and lots more Some of my recent live projects shorturl.at/hqENZ shorturl.at/afow1 shorturl.at/hxGJW shorturl.at/BFR39 I am ready to prove and shown my skills Please DM me for any wordpress releted work Thank you
Storyteller | Brand Whisperer | The About Page Guy ? |"I help brands uncover and articulate the stories that make them memorable."
2 年Some copywriters will give you a wireframe to help you understand what they are seeing as they create the copy. ??