Web Design: 5 Principles of UX/UI Design
Business Boom l Digital agency
We provide web analytics, website development and digital marketing services throughout Europe.
User experience is the central object of UI/UX Design. All the mechanics and cycles of creating websites are based on UX. It is difficult to generalize the experience of all specialists, but in this article we will try to identify the main advantages in UI/UX Design Methods, and also talk about Several Principles of work that every Designer should be familiar with.
1. Accounting for User Needs
The user interface is the place where the user meets and connects with the product, and the user experience is the emotional response of the person who has tried the product.
The main idea of UX is a complex consideration of emotional response and experience. To do this, the interfaces of web resources are created convenient and attractive.
2. Analysis and evaluation of the audience
In order to create a high-quality web product, you need to learn about the requests and wishes of users - this is impossible without determining the target audience.
Who is ?your? user? Who is the design for? Why do potential customers come to a web resource? How do they use the site's features? By answering all these questions, you can develop a product that will attract the target audience. These are the kinds of questions every designer should ask themselves during the planning phase of a project.
3. Testing
The designer will not be able to evaluate the convenience and attractiveness of the product without testing - often people perceive the developed interface differently, and it is rather difficult to predict their reaction.
Do not follow the idea of "false consensus": most likely your thoughts and user experience will differ. In this case, testing with real clients, and not with colleagues or friends, will help.
4. UX/UI Design must be responsive
User attention is a floating border that is hard to follow. Over the past 10 years, the average human attention span has dropped from 12 seconds to 8 seconds. Because of this, all processes associated with attention shifted.
The design concept should help the user quickly and efficiently assimilate the content presented on the resource, and not interfere with it. The classic method is functional minimalism. Give preference to light and concise concepts.
5. Wide Scope for UX Creativity
As complex as the job of a UX/UI designer may seem, it offers an ?open space? for creativity. However, many designers settle for the same type of minimalist structure that can be applied to all projects.
No one forbade creativity: yes, adaptation and maximum simplification are now decisive issue, but each project must be specific. We must not forget about this when working with any projects - this will bear fruit.
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