Web Application Authentication Risks

Most of the web applications (even in financial landscape) uses what we call "Front Door Authentication". Users are not bothered again (read re-authenticated) if their is something wrong going on with their usage behaviour.

Continuous Authentication becomes really important if the risk associated with broken authentication scheme has high impact for your business.

Solution: A multi-factor authentication scheme which uses out-of-band channel for 2nd factor authentication based on user behaviour will come to rescue in such a situation. 

Google, Facebook, LinkedIn and many other social apps have started offering similar functionalities which is positive sign for growth in this domain.