Web 3:0 Latest: Adidas' Residency NFT, Blockchain Phones & Lufthansa's Loyalty Leap...

Welcome back to our Web3 industry Insights!

n this edition, we take you on a journey through the latest trends and developments shaping the Web 3.0 landscape. ????

From Adidas pioneering 'Residency by Adidas' in the world of NFTs to the battle of blockchain phones with the Solana Saga and Ethereum Phone, there's much to explore. ????

Lufthansa's 'Uptrip' loyalty program ventures boldly into Web3, while Coinsilium partners with Blvck Paris to drive innovation in fashion. ?????

And don't miss exclusive insights from Georges Tertois, co-founder of EIDGENSI, on the impact of Web3 innovations on marketing. ????

Let’s jump right in… ????

This week we're highlighting an interview with EIDGENSI co-founder Georges Tertois recently published in Marketing Brew.

The article profiles Georges' perspectives on marketing trends, the role of AI, the metaverse, and more. It provides interesting insider insights from his decades of experience in the creative agency space.

Check out the full interview here.

Recently featured in a Creative Brief interview, Georges discusses how Web3 innovations like NFTs and the metaverse are changing marketing. He explores how these new technologies empower consumers and reshape how brands engage their audiences.

While the decentralised landscape is still emerging, pioneers see great potential. Blockchain, virtual worlds, and personal data control could transform marketing over time. Brand connections may rely far more on immersive experiences designed with privacy in mind. Read the full interview here.

Web 3.0 Latest News & Updates

Adidas has launched 'Residency by Adidas' within the Three Stripes Studio to support Web3 artists in creating digital products and limited-edition NFT art. The first sale on September 6th will feature NFTs from artists MonkeeMoto and Adra Kandi, with each artist contributing 100 NFTs priced at ETH 0.15 (around $250) and including a physical hoodie. This move aims to strengthen Adidas's presence in the Web3 community and follows previous NFT collaborations in Berlin and New York, alongside the continuation of the 'ALTS by Adidas' initiative.

In the world of blockchain phones, two contenders are making headlines. The Solana Saga, created by Solana Labs, initially launched at $1,000 but recently slashed its price to $599. Saga aims to integrate cryptocurrency transactions and digital asset management into an Android smartphone, challenging established brands like Apple and Samsung. On the horizon, the Ethereum Phone, developed by Freedom Factory, is gearing up for shipment. It runs on ethOS, a decentralised mobile operating system, and is designed to cater to Web3 needs. The Ethereum Phone, a modified Google Pixel 7a, began preorders, which quickly sold out. While the market for blockchain phones remains niche, their Web3-oriented features could influence broader smartphone offerings in the future.

Lufthansa is shaking up its loyalty program with a groundbreaking move into the world of Web3 and NFTs. Their new loyalty initiative 'Uptrip,' allows passengers to earn rewards in the form of NFT trading cards, based on the Polygon blockchain. These unique cards offer benefits like lounge access, complimentary miles, and elite traveller statuses. Uptrip enables travellers to link their digital wallets, mint, transfer, and trade these NFT cards seamlessly. The cards come in various categories, including cities, aircraft, and special experiences, with significant interest and over 20,000 users registered since its soft launch. m. While Lufthansa's move is significant, it follows a growing trend in the airline industry, with others like Japan's ANA and Emirates also exploring NFTs and blockchain.

We’re excited to be attending DMEXCO in Cologne 20.09.2023 - 21.09.2023

We're passionate about leveraging emerging technologies like blockchain to transform digital advertising and marketing. EIDGENSI is a specialist Web3 agency guiding brands on their decentralisation journeys.?

Please message Georges Tertois to meet in Cologne!

What can your business learn from RALPH LAUREN? ?? ??

The iconic brand is blending physical and digital retail to unlock revenue with untapped audiences. ???? ???? ????

There are opportunities for brands to thoughtfully explore Web 3.0 to complement physical retail and marketing.

Get in touch with Georges if you'd like to unlock new revenue streams and strengthen your marketing strategy.

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Thank you for reading, we'll be back next week with more Web 3.0 Industry Insights...