Are there Web 3.0 GAPS in your business?
Are there Web 3.0 GAPS in your business?
?Before we take this awesome quiz, let's first learn what are the differences between Web 1.0, Web 2.0, and Web 3.0?
Web 1.0?
The early era of the internet (from the 1980s through the early 2000s) was open source, where the original source code is made freely available and can be modified or shared by anyone. The internet was all about making information accessible to everyone, and Web 1.0 delivered on that promise, replacing encyclopedias, phone books, and even library card catalogs.? This era is marked by dial-up internet, early servers, large desktop computers, and the first race to acquire domains. It can be described as a read-only internet, with physical libraries moving online, and without many visuals or controls.??
Web 2.0?
In the centralization era of the internet where a handful of major players started to come in and really build websites and platforms that had a multiplicity of features,? services, and programs on them to start to suck up a lot of the traffic online. The bulk of online traffic is now spent on these platforms, specifically GAFA (Google, Apple,? Facebook, and Amazon) and their properties. If Web 1.0 was all about open information, Web 2.0 became the era of closed-source, centralized data. These companies built walls around their technologies and monetized the heck out of them,? either through paid services or advertising.??
Web 3.0?
Web 3.0 is a new era of decentralization, taking some of the power away from corporations and returning it to users. Privacy and trust will become more important than ever. People don’t want Google and Facebook tracking them around the internet anymore, and they’re demanding ways to take back their privacy and their data. The? Post-Cookie world is creating a new opportunity for business owners to collect and? OWN first-party and zero-party data (and create a relationship of trust with their customers at the same time).??
We can already see the transition being made back to a more decentralized version of the internet. New crypto networks and the blockchain are examples of this, with a? community-governed platform and decentralized data.?
My friend Ryan has put together a FREE quiz to find out the Gaps, let's take the quiz below
Are there Web 3.0 GAPS in your business?
In this quiz, to personalize your situation, Ryan has asked you the following question. It's a good idea to educate yourself on the terms in the quiz before actually taking it as the terminology might be new to us.
Zero-Party Data?
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A term coined by Forrester Research, this is data that “a customer intentionally and proactively shares with a brand. It can include preference center data, purchase? intentions, personal context, and how the individual wants the brand to recognize? [them].” Zero-party data is explicit data, as the user clearly understands that they are voluntarily giving you personally identifiable information about themselves.?
First-Party Data?
The data that you learn from a user as they browse and interact with your digital assets, whether that interaction is sitewide, app-wide, or on-page. Platforms like? Google Analytics sit “behind the scenes” and track a user’s behavior—and this behavior goes beyond what the user clicks on, but also tracks and reports on how they scroll, hover, and dwell. Of course, any transactional events like the purchase of a? product is included in first-party data too. All in all, first-party data enlightens us directionally towards a user’s intentions.?
Second-Party Data?
This is first-party data belonging to another website that you can purchase and then use in your marketing. Examples of second-party data collectors include banks,? financial institutions, or credit card companies that share information such as a? person’s purchase history and transaction data.??
Third-Party Data?
This is the most complex of the data sets. Third-party data is essentially the zero-party and first-party data of other sites and apps where the owners of those sites and apps will then sell that data back to another party for monetary gain—most typically in the? form of advertising. This sort of data tends to be demographic, firmographic, or psychographic and has widely been used in the digital marketing space as one of THE? leading ways to find and connect you with your target customers online.
Here is the sample question in the quiz that is being asked to personalize your situation
In this post iOS 14/15 world, the data game has changed. And all of the techniques we’ve discussed so far require a solid data strategy. Which of the following best describes your main source of data for targeting and advertising in your business?
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Knowing the terminology will help you get the best experience. So to find out the Web 3.0 gaps in your business, Click here to take the 2-minute quiz now!
In gratitude,
Kevin