Weathering The Storm: 5 Questions Marketers Should Ask Themselves to Overcome the COVID-19 Pandemic
It’s no surprise that total global ad spend has declined since the coronavirus pandemic began. Around mid-March it became evident that the world’s largest economies were being severely affected by this.
Marketers are taking this opportunity to adjust their messaging, shifting to more mission/purpose-driven related marketing and less performance related activity.
Digital ad spend is still expected to increase over last year’s spend, with less out-of-home (OOH) marketing efforts due to social distancing and lockdown measures being enforced and most OOH inventory being used to relay important health and safety information. (Source: eMarketer)
As everyone adjusts to this new normal of working and staying at home to #flattenthecurve, we will ultimately see a greater online culture take place. As social species, we will find new ways to stay connected and informed - this is where marketers can seize this opportunity to optimise their activity on social media platforms.
Social networks could also benefit, as 77 per cent of UK and 70 per cent of North American marketers predict an increase in social media activity. (Source: CMO.com.au)
Therefore, some of the most important questions that social marketers should be asking themselves during these times are:
- How can we allocate our budget more efficiently?
- How can we spend smarter?
- Which time consuming tasks can we automate to work more effectively?
- Can we still maintain or improve our return on ad spend?
- How have our target audiences changed recently?
TopicDNA can help you answer all of these questions as it was designed for these exact business situations, to enable more efficient and effective cost savings for advertising teams all around.
We’re here for you.
With TopicDNA, you're able to do more with less, allowing you to operate efficiently and in a collaborative manner with the rest of your media buying team so that business results don’t suffer.
We’ve successfully helped companies save up to 20% on their current Facebook ad spend, and improved performance by up to 3x.
Brands and agencies are understandably apprehensive about ad spend right now and it’s knock-on effect on ad performance. Although this has always been important, the significance is reinforced even more so during these unprecedented times.
Times are tough. We are all living a new normal and the near future is uncertain. One thing we can be certain about is that we are here for you. We will continue to be here for our clients with increased support and dependable outcomes.
So if you advertise on Facebook and/or Instagram, visit www.topicdna.com/audit to find out just how much value can be added to your existing ad budget.
TopicDNA is designed to help maximize your ad budget to ensure that you’re using it in the most effective and efficient way. Let us show you how.