Wear your colours to help Aussie kids fighting cancer ??
Welcome back to Pure Pulse
As a business owner or leader, even small shifts in your approach can create significant improvements in your business. But what happens when you shift your perspective on one of the most central aspects of your brand: your customers?
Rather than seeing them as a means to solve your business challenges – whether it's increasing sales or encouraging certain customer behaviours – consider how you can address their needs and desires.
When you focus on solving your customers' problems, your communication naturally shifts from a hard-sell approach to one that is more about helping, informing, supporting, and building genuine connections.
By prioritising your customers’ needs, you'll not only be better positioned to achieve your goals, but your genuine connections will also foster stronger loyalty and encourage repeat business.
See you next week,
#1 – WHAT'S NOTEWORTHY
Canva’s staggering price increase
Despite following?the textbook formula?for price increase announcements, online design platform Canva is being harshly criticised for implementing a 300% price increase for its Teams plans. In this week’s What’s Noteworthy, Phoebe Netto unpacks where the company went wrong and how they could have handled the dilemma differently.
#2 – PRO PR TIPS
Why no one is reading your press release
If you have ever sent out a press release only to hear crickets back from the media, this video is for you. Writing a compelling press release comes down to several key components, so make sure you use these tips before sending out your next one.
#3 – CLIENT SPOTLIGHT
Why everyone should play this game of integrity
Jas Singh, founder of leading actuarial recruitment consulting firm SKL Executive, recently spoke to The Australian Financial Review about his love of golf and what it has taught him about mental resilience and perseverance. Whether you're a fellow golfer or not, Jas provides interesting insight into how mastering the sport has enriched his life beyond the green.
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#4 – PURE GIVES BACK
Wear your colours to help Aussie kids battling cancer
We’re excited to announce that Pure PR is participating in Footy Colours Day this September in support of our client, the Fight Cancer Foundation! ??? You can join us in raising money for young Aussies battling cancer by signing up, setting your target, and donning your team’s colours for this important cause.
#5 – WHAT WE'RE READING
A magic phrase to defeat nosy questions
Few things are more uncomfortable than facing a nosy question disguised as curiosity, a situation aptly described as "predatory curiosity" by author Scott Shigeoka. Before you next see your nosy aunt, uncle, neighbour, or friend, make sure you read this article where experts share the best strategies for handling these confrontational questions.
#6 – WHAT WE'RE LOVING
The Assembly by Leigh Sales on ABC TV
The Pure team have been hooked on Leigh Sales' latest series 'The Assembly', where she mentors autistic journalism students as they interview some of Australia's most well-known personalities. With appearances from Hamish Blake, Delta Goodrem, and Adam Goodes (to name just a few), this thought-provoking series gives a voice to people with autism, making for extraordinary viewing along the way.