Wealth Tracker: Top-Tier Technology Catering To Clients And Advisors

Advisors and clients are Stifel’s top priority, so we naturally create our top-tier digital solutions, such as Wealth Tracker, with them in mind.?

Stifel has always put its clients and advisors first –?and we keep that mindset when creating our digital solutions.? Instead of designing our technology around management, we provide solutions that cater to our clients, advisors, and their needs.

At the recent WIN Conference in Miami, Andrea Contini (Vice President, Product Manager), Andrew DeField (Product Manager), Miranda Miller (Vice President, Director), and Mike Walsh (Product Manager) shared some valuable insights into Stifel Wealth Tracker.? Attendees also heard about our technology from power users Michele Powell, Michelle Franks, and Alisa Franklin.

Two other members of the Technology Product Development team –? Product Owner Kaitlynn Audrain and Product Specialist in Digital Support Kiki Smith – were also on-site to discuss Stifel's advisor-first, client-first mentality with associates and how they can leverage Wealth Tracker to provide the best service for their clients.?

All About Wealth Tracker

After being hired at the Help Desk to help with the conversion of Stifel Access to the then-unnamed new website in 2018, Kiki knew that Wealth Tracker was going to be a big deal.

“Before, we would often submit feedback to the Stifel Access vendor, and it would fall on deaf ears because they had other clients to attend to,” Kiki explains.? “Since Stifel would create and maintain the Wealth Tracker website, it meant we could actually incorporate the client and advisor feedback.”

Designed to replace Stifel Access and serve as a one-stop shop for clients, Wealth Tracker provides clients direct access to their Stifel accounts.? Upon logging in, clients will first see their net worth.? They can also view historical charts, cash flow activity, and their various accounts to check if they are financially on track.? In total, Stifel Wealth Tracker connects with over 14,000 leading financial institutions, providing clients with a convenient aggregated view of their accounts.? What’s more, Stifel also offers a prospect experience, allowing potential clients to test many of its features.

“It’s a single source to organize and gain insights into their financials in one place.? Not only does Wealth Tracker strive for convenience, but it also provides a more comprehensive look into clients’ financial pictures,” says Kaitlynn.??

And in a sector where efficiency is vital, Salesforce is essential.

“It’s hard to talk about Wealth Tracker without talking about Salesforce,” she adds.? “Our advisor feedback-based Salesforce implementation completes the circle of transparency.? We want our advisors to have immediate insight into their clients’ Wealth Tracker experience.? So by creating solutions that work together, we meet this goal.”

Wealth Tracker In Action

Since its release, Wealth Tracker has been a major hit.

“Wealth Tracker can foster relationships between clients and their advisors as they navigate their financial goals and situations together.? Allowing our Financial Advisors to also see what our clients are seeing is key in helping keep everyone on the same page,” says Kiki.

Additionally, Wealth Tracker provides clients access to research reports from Stifel’s nationally recognized stock analysts, allowing them to make more informed investing decisions.? Clients can even share their accounts, transfer funds between eligible accounts, and access tax forms, trade confirmations, and statements.

As financial advisor Alisa Franklin said during the technology panel at the WIN conference, “Wealth Tracker and Salesforce give us a lot of visibility, especially outside assets that we otherwise might not know about.”

Though other firms have products with similar features, Stifel’s high-caliber research, not to mention our incredible customer service, sets us apart.

“I hear over and over from associates who have recently come over from other firms about how easy it is to get a question answered and get personalized help,” Kiki says.? “Clients have repeatedly been surprised at a real human answering their call.? We have an amazing team of people who want to help and make sure you know all your options before moving forward.”

Pro Tips From The Experts

Wealth Tracker has so much to offer.? In fact, there are so many features that it’s easy to miss little tricks that can make a significant difference.

“A great tool many people aren’t using is the ability to make account groups.? Branches can make groups for their clients, enabling them to separate their accounts into the views they want to see them in,” shares Kiki.? “For example, you can have a separate group for just your IRAs, you can separate them by account owner – my accounts, my partner’s accounts, my kids’ accounts – you can customize groups exactly how you want and then navigate between them with the click of a button.”

Additionally, account aggregation goes beyond investment and retirement accounts.? Not only can clients connect their checking and savings accounts, but they can also view mortgages and loans to gain a complete picture of their financial situation.

“After connecting all your information in one place, you can leverage features like our balance sheet, cash flow tracking, and consolidated position tracking,” she adds.

A Bright Future For Wealth Tracker

With its impressive enrollment of over 200,000 clients, Wealth Tracker is already on a promising trajectory, and there's even more in store.

“We’re constantly expanding Wealth Tracker's offerings to include more information on the products and services offered, including Stifel Bank and Mortgage information, mobile check deposit, and internal and external transfer capabilities,” shares Kaitlynn.

And naturally, feedback plays a huge role in all of Wealth Tracker’s advancements.? It’s also why we’re working on simplifying the client enrollment and account-sharing processes.

“We truly use financial advisors’ feedback to guide our conversations on how to move forward,” Kiki adds. “I know it feels like changes in Wealth Tracker can be a long time coming, so I want to assure you that your feedback matters!”