Wealth Creators University / Blueprint / Level 1 / Step 3 / Part 2

Welcome back to Part 2 of step 3, where we continue to discuss your client's buying hot buttons.

The next one is;

The next one is the Social button.

I`ve done this so many times. I`ve actually at one point in my life tried to build what we call a referral server. That was about 5-6 years ago. When I started with the mentoring course. I spend a lot of time on this server, which worked. But never to the extent that I wanted it to work. And today of course we`ve got a far better system that works much better.

But, there is what we call a social button with referrals. By showing them what their friends can have right now if they become involved? And how does that motivate them then to refer their friends? In other words, how can you apply it? By getting something for free if you share it with X amount of people on your social platform.

The Kaizen challenge is an example. I gave the first 5 lessons for free, and then they had to pay. Or they could refer 5 people to me via the system and I would open up the next 5 lessons to them. Do you see how it works? What is in it for them? In other words, if you are going to refer someone I`m going to give this to you for free.

I`ve used it in another way. With a program that I`ve got called 'Boss', It`s to calculate the savings on your investments and your property. Actually on any purchase that you`ve made. Part of this program we gave away for free. Then there was a certain portion that people had to refer 2 or 3 people to be able to download the program.

That would unlock the full program to the value of R1750 at that time for the total value. And we build a database of 18 000 people. That is now relating to property. In less than 4 months we`ve built a database of 18 000 people. By simply doing it this way.

In other words that Social button.

By sharing with your friends they can have this advantage as well, and we then unlock this to you.

So I think that is a hot button. And because of that they were prepared to refer these people. Now you might say, flip this has got nothing to do with a sale. Of course, it has, because in return I got these prospects' details.

Also, I`ve got 5 of their friend's details.

The next one is what I call the respect button.

And here is something that I think is extremely important. Unless you respect yourself and your product and the service that you bring to the marketplace. People will know this. I respect what I`m bringing to you so much that I am willing to do whatever it takes to showcase this so that you can apply it and use it to get the results at the end of the day.

Another thing that I think we should all learn is never to talk down to your clients. Or to your prospects. You know, show them that you respect them. One of the things that I do and that I`ve learned over many years is to thank people for their time.

It`s a lot of time and a lot of effort that you`ve put into this, even by reading these writings that I do. It`s just plain common decency and courtesy for me to acknowledge that and to respect the person. And to say to the person. Thank you.

A lot of times I will start a seminar or webinar, and I mean it from the bottom of my heart. Where I would say to my audience that I respect them. And I applaud you for taking the time and the effort to come and learn this from me.

There is no reason why they should learn from me, or come to me to learn something. But the fact that they are there, tells me that I want to respect that.

And I can strongly advise you to do exactly the same. There is sort of a rapport being created. I know for myself when I sit in an audience if the presenter says to us. Well, I applaud you, and I thank you for being here.

You know... show that.

And this person might just say, flip this person has got the decency to acknowledge me. And to know that I`ve spent time and effort to come and see him or to listen to him.

Or to go through this course. I mean you invested enormous amounts of time and effort in this specific course. The Wealth Creators University. And I really and truly want you to get the results. And I want to say Thank you. Thank you for being a reader here in this series of mine.

Thank you for letting me help you and instruct you, we truly appreciate it.

So the next one;

Is the Reward button.

Now this one is crazy... If they succeed. And very few people actually do this, I`ve done it several times.

If they succeed, what do they get? At Wealth Creators University, it is very simple. The moment that you have applied what you have learned and you succeed. You will get a certificate. And we are going to invite you to become a fellow of the Wealth Creators Institute.

At the same time, there is going to be a certificate given to you from the Wealth Creators University stating that you`ve qualified. That you`ve actually done it. One of my courses "The double your income" At the end of the course, I`ll tell my students that I`m going to give them free access to the member's end of the Wealth Creators University.

And we are still busy adding a lot of value to that. But you`ll be able to see how much value there is in the free member's area of the Wealth Creators University.

That is one way. So if they`ve done something, we are going to reward them. Another classical example. Was another of my courses is called; "Build a web" You start off by simply getting the email address.

Then after the 1st lesson. We say give us your name, and immediately we`ll open up the next lesson to you. Can you see where we are going?

Ok, and it is crazy to see when people realize. Listen when I do my part because our whole philosophy is result-based. Result orientated. There is going to be a little reward at the end of the day. And thinks and see how you can fit that into your product. Your services.

That you bring to the people and say to them. If you do this, I`m prepared to do that. It`s amazing to see what they will do eventually. In terms of this hot button and how it is going to work for you.

So that was the reward button.

The next one is the;

Recognition Button.

By telling and showing them what you`ve experienced and what they are experiencing. And this is part of my branding. Where I`ll tell the person. Listen I`ve gone through that whole process. You know, I just received a huge compliment during my last WCU Introductory course we had. One of my students gave me a testimonial. Such a nice testimonial. She said, that she could relate to me. And that to me is a huge compliment. She said that she also failed her matric. And I know today that she is also sitting with a degree.

That is recognition. I recognized that you are who I am. And that I am who you are. We are in the same story. We fight the same battles. People love that. A lot of people say, No you can't say that. Even my wife said to me... flip you can't tell people how many times you`ve failed. I mean you must be this prestigious person that people would want to admire.

Now luckily when I started teaching people, I was already financially free. So I had no reason to impress people. But I decided that I want to tell people, that if I can do it.

That you can do the same, and accomplish these successes too. If not ten times, a thousand times better. The other day one of my younger family members came to me and said... You know what I`m going to do this, and I`m going to be better than you.

And I had such a big smile on my face, as that is why I`m doing this. As that is one of my main reasons for doing all of this.

Right, it is for you. Of course, you must become better than me. If you are 33 or 40 years old. I`m 53 at this stage. By the stage that you are in your 50s, I really and truly want you to make more money. To have more freedom.

Not that you can have more freedom than me at this stage. But to be able to really and truly do the things that matter to you.

So that recognition that people can not only relate but that they know, flip you`ve experienced exactly the same thing that I`m experiencing by recognizing their challenges that they`ve had.

You can call them out. You`ll find that there is immediate rapport in doing that.

So let's see what is the next one.

The next one is what I call... Touch me button.

People want to know if this thing is right for me? They can see it, they can read it. They can see the results but still, they want to know if this is right for them.

And how can I benefit from this?

Here is a crazy thing, you literally can't make assumptions in business. You have to prove to them and take them through step by step. You can ask leading questions like.

Say for example in terms of property, if they are property investors. You may ask a question like ... Are you getting more than 250% on your investment or do you want to get more than 250%

Then they`ll immediately respond by saying... Of course! Of course, I want 250% ROI.

Or listen, we teach people how to start a business by not using other people's money. Or other people's time with no risk. Do you think that you would like to do something like that?

For yourself?

Of course, they would. If it touches them. If it doesn't touch them. Then they are going to say that no I`m not interested in that.

I want to have massive risk.

Hope this is helping you see the light and is of some value to you, I`ll see you then in the next reading.

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