Weak Internal Communication In organizations

Building an effective internal communication strategy within the Organization is one of the key and important ways to create a more productive and collaborative work environment. Instead, it is the backbone of the success of both small and large organizations.

Because the concept is mainly absent from many private and public organizations. Internal communication's primary role becomes limited to sending memos, discounts, new employment announcements, and maybe fixing some complaint and feedback boxes. So I will be talking in the next few lines about how important internal communication is and how relevant it is to the Organization's short- and long-term strategy.

What is Internal Communication?

Internal communication (IC) is two-way communication between owner & management and employees, including a set of messages aimed at informing employees on the latest developments in the Organization, removing confusion, ambiguity, and rumors eliminating. These messages delivered through a range of means that vary from one organization to another to have a transparent and coherent work environment.

Internal communication is vital to you, whether you are managing a large or small organization. You must develop a short and long-term internal communication strategy. However, institutional communication is the responsibility of all within the Organization, whether managers or staff.

Why do you need to take care of Internal Communication within your company?

Internal communication provides staff with important information about the latest developments in the Organization and its products. It demonstrates to them their importance and position within the Organization and what tasks required from them? What are the aims of the Organization, and what is their location and role within those objectives? This makes employees more connected, productive, and connected, strengthens their relationships, and promotes teamwork.

It is also essential to encourage two-way communication to ensure that managers and employees are aligned with the vision of the Organization. So we recommend that you encourage your employees to interact and be receptive to their reactions to the new decisions and policy changes at the Organization.

According to the BAMBU data report, 80% of employees want the employer to keep them informed about the Organization's news, 77% said it helps them in their jobs. In comparison, 66% said it helps them build better relationships with their colleagues. 63% said that they help them become the Organization's defenders and tell others about their company. McKinsey found that employee productivity increases by 20-25% in organizations where employees are well connected.

Good internal communication will also play a role in addressing the Organization's crises and shaping, and building the culture & environment of the Organization, and enhancing staff confidence in the Organization and its management team.

What happens when the intercom is absent from your Organization?

Unfortunately, the absence of adequate internal communication or weakening its role through either reducing the size or transferring its responsibilities to other departments leads to the weakening or lacking its role. Also, the lack of understanding of the real department role, the absence of the strategy, and the lack of tools to implement good internal communication, such as having the right means of communication or experienced and trained personnel, have significant implications for the Organization.

An IBM study indicates that 44% of employees feel that managers do not provide clear information about the Organization's vision. In comparison, 72% of employees do not have a full understanding of the Organization's strategy.

A study done by SMARB found that 52% of employees felt high stress, 44% failed to complete their project, and 31% missed their performance goal due to incompetent internal communication.

The CEO of any organization must create the vision, objectives, mission, and strategy statement to make staff more motivated and feels that they are part of the place, and don't forget that if you show interest in your employee's understanding, you can make them the ambassadors of your brand and organization. You will enhance their potential, passion in work to maximum.