We Are Young ??????
A bit of the internet:
Erewhon's $20 Strawberry | The latest controversial item from Erewhon has dropped, and it’s as wild as you'd expect: a single strawberry priced at a whopping $20 (yes, really). Alyssa Antoci, influencer and daughter of Erewhon’s founder, sparked a conversation with a viral TikTok review that has everyone questioning whether this fruit is the next big thing or just another outrageous price tag. While some are writing it off as another example of Erewhon’s staggering markups, the world of luxury Japanese designer fruits isn’t exactly new. Alongside the $20 strawberry, there’s also a $100 melon sourced by Elly Amai for those feeling particularly influenced to splurge.
Mountains Beefing | Landmarks have been beefing online—just look at the Empire State Building and The Bean throwing shade at each other. Now, national parks are stepping into the ring. When someone said their favorite view of Mt. Hood is from the top of Rainier, Hood took it as the perfect setup, responding “So what you’re saying is, even when you’re on top of Rainier, you still can’t take your eyes off us.” The mountains are getting petty, and honestly, we love to see it.
Cave Divers Be Like | People are coming for cave diver culture, calling them crazy for engaging in such a terrifying and dangerous activity with minimal reward. Memes and videos mocking cave divers have been flooding TikTok, with creators making skits of divers squeezing into impossibly tiny spaces, like a heater grate, with the punchline being a pair of shoes sticking out of the object or hole. Kraft Mac and Cheese joined the trend, showing someone measuring a noodle before pretending to dive into it.
Millennial Restaurants | A song that sounds like something made by The Lumineers or Mumford & Sons has been trending on TikTok. Titled "We Will Never Die," the track is a parody by comedian Kyle Gordon, exaggerating the style of alternative music in the 2010s. The song has become a popular audio for mocking what many have labeled "millennial restaurants," especially overpriced burger joints with questionable wall art.
What brands are up to:
Thank you, Luka and Jordan Brand | Jordan Brand continues their stretch of great post Super Bowl sports marketing with a new ad spot that debuted before Luka Don?i?'s first game against his former team, the Dallas Mavericks. The spot features a Lakers-colored purple and yellow sports car with a Texas License plate, which is swapped for a California one as George Strait's 'All My Exes Live in Texas' plays in the background. Jordan Brand also reserved an entire parking lot near Crypto.com Arena for fans coming to see Luka's big game and handed out bumper stickers with phrases like 'Honk if you love Slovenia' and 'How's my driving (to the hoop),’ among others.
Brawny Loves Messy | Rachael Kirkconnell is wiping up her heartbreak after her split from Bachelor alum Matt James. In the video, Rachael swaps the stress of picking the perfect dinner spot for tackling life’s little messes, thanks to Brawny. When marinara sauce goes flying during a pizza night, Brawny’s iconic mascot steps in as her new “strong and reliable” partner. The real kicker? Her phone suddenly starts buzzing, a playful nod to how she found out Bachelor alum Matt James announced their breakup while she was on a plane. For Brawny, this partnership was perfect, aligning with a talent whose recent heartbreak made headlines while reinforcing their brand as the ultimate fixer for life’s unexpected messes. And the comments say it all: Whoever came up with this ad deserves the fattest raise,' 'Now this is marketing,' 'This is so messy in the best way ??.'
DoorDash x Devin Booker x Hooters | We’re all mourning the loss of Hooters, especially Devin Booker, who tweeted a plea for the restaurant to stay open after their closing was announced. DoorDash added to the conversation by offering him condolences and free wings from Hooters until their doors are closed. A sad day for Hooters and a big moment for DoorDash, which accumulated 4.1M views on their response.
End Of An Era | Many have been saying it’s the end of an era for the famed Fairfax Avenue for a few years now, but this week feels like the true nail in the coffin with the closure of The Hundreds flagship store on Rosewood Avenue. The block has been the LA epicenter of streetwear, sneaker, graffiti, and skate culture for the last couple decades, with stores from Supreme, Crooks and Castles, HUF, Diamond Supply, Odd Future, 424, Pink Dolphin, and countless pop-up shops paving the way for audiences. The closure of The Hundreds flagship store has signaled a true cataclysmic shift in street culture, which for over a decade dominated mainstream and set the tone for what was cool. Owners of the brand, Ben and Bobby Hundreds, are not remorseful but grateful for all the memories made in the Fairfax District. This does not mean the brand is going away, you can still buy their collections online and at other retailers, but the two were clear that the customer they cultivated long before the social media era is no longer on the block and shopping in-store.
Collabs of the Week | Highlighting some brand collaborations we saw this week:
Platform News:
Instagram Updates:
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X Updates:
Snapchat Updates:
Extra Credit Scrolling: