WE ARE NOT 'YES (WO)MEN.'
For us, process is key.
The legendary designer, Paul Rand, once said: "The designer does not begin with some preconceived idea. Rather, the idea is a result of careful study and observation. The design is a product of that idea."
Bear with me as I digress a little to tell you why we aren't YES WOMEN / MEN.
Allow me to first illustrate our process:
WE ARE HERE TO CULTIVATE A RELATIONSHIP, TO UNDERSTAND AND BE UNDERSTOOD ALONG THE WAY
We will listen to you, and understand your business. You will share knowledge with us, we'll dive deep into research, or conduct our own.
You will confide in us about the problems your business faces or you foresee, and the dreams and aspirations you have for it. You'll share with us about what people think of your product or service, and what you think of it yourself.
Simultaneously, we will study your industry. Who are the other businesses like you? What are they doing right, and what are some of the problems they face... what can we learn, and what do we unlearn?
Here on, we will work as your partners. We will discuss, brainstorm, and ideate. Together, we will build a strategy to resolve the problems we identified in stage one.
We will come to you with possible directions we can take with our business, and together evolve the chosen direction into a concrete way forward.
Often known as the power struggle, this stage is key to successful resolution of our business needs. We are not here to blindly agree with your ideas. Nor are we here to simply choose fonts and colours. We are here to give a fresh perspective on how to effectively communicate the amazing brand proposition you have so painstakingly and bravely envisioned. At this stage, we might have differences of opinions, and at times we may agree to disagree.
All of this is keeping in focus what is best for your business.
WE ARE HERE TO ASK QUESTIONS AND MAYBE EVEN DEBATE.
AND SO, WE ARE NOT “YES (WO)MEN. We are your sounding board, amongst other things.
WE ARE HERE TO SWEAT THE DETAILS. WE ARE FASTIDIOUS AND DRIVEN.
By this stage, we have arrived upon most of the important decisions. We will now commit to the chosen directions and bring them to life.
While ideas can evolve at this stage, the time for second-guessing is over. We now create with faith, and will show you tangible results on everything we have been discussing so far.
This stage is a rock solid one, in terms of strategy, ideation, and design directions. It is now time to put everything together, and work on the final execution and breathe life into your business.
At this stage, we will bring out our hyper focus, our attention to detail, and every other tool in our arsenal to create a fabulous manifestation of the vision we have built together.
