We want eyeballs, and we want them NOW!
Lauren Erasmus
B2B LinkedIn Lead Magnet ?? We help you transform your LinkedIn profile into a magnet for opportunity and sales ??
We are constantly bombarded with information - from social media to websites to advertisements, surrounded by a sea of content vying for our attention. It can be difficult for content creators to stand out and make an impact in this landscape. That's where the power of images comes in.
8.25 seconds
The average human attention span is 8.25 seconds. Attention spans can range from 2 seconds to over 20 minutes. The average human attention span decreased by almost 25% from 2000 to 2015. Humans have shorter attention spans than goldfish (9 seconds). Yes, that’s the world we’re living in!
A picture…
Yes, yes, it's a cliché but it does paint a 1000 words! Images have long been a powerful tool for communication and storytelling. From cave paintings to modern-day advertisements, images have been used to convey ideas and emotions in a way that words simply can't. In the world of content creation, images can be used to grab a viewer's attention, convey information quickly and effectively, and evoke an emotional response.
One of the biggest advantages of using images in content is that they can be processed by the brain much more quickly than text. Studies have shown that the human brain processes visual information 60,000 times faster than text. This means that using images in your content can help you get your message across much more quickly and effectively than relying on text alone.
Images can also help to break up large blocks of text and make your content more visually appealing. By adding images to your content, you can make it more engaging and interesting to read, which can help keep viewers on your page for longer.
Another advantage of using images in content is that they can help to evoke emotions and create a more powerful connection with viewers. Whether it's a powerful photograph, an eye-catching illustration, or a clever meme, images can help to create an emotional response in viewers that can make your content more memorable and impactful.
In addition to their emotional power, images can also be used to convey information quickly and effectively. Infographics, for example, are a great way to present complex information in a way that is easy to understand and digest. By using a combination of images and text, you can create a powerful tool for communicating your message and educating your audience.
领英推荐
Round and around we go.
One popular way to use images in content is through the use of carousels. Carousels are a series of images or videos that are displayed in a slideshow format. They are a popular feature on social media platforms like Instagram and Facebook and are often used to showcase products, tell stories, or share information.
One of the advantages of using carousels is that they allow you to tell a more complete story than a single image or video can. By using multiple images or videos, you can create a more immersive experience for viewers that can help to keep them engaged and interested in your content.
Another advantage of using carousels is that they can help to break up long blocks of text and make your content more visually appealing. By alternating between images and text, you can create a more dynamic and engaging experience for viewers that can help to keep them on your page for longer periods.
However, it's important to use carousels effectively. If your carousel is too long or too complex, it can become overwhelming for viewers and they may lose interest. It's also important to make sure that your carousel is mobile-friendly, as many viewers will be accessing your content on their mobile devices.
Become the Bob Ross of advertising!
Grab your audience’s attention with a quality image, convey information quickly and effectively, and evoke powerful emotional responses. Whether you're creating a blog post, social media post, or website, using images can help to make your content more engaging, interesting, and memorable. And when used effectively, carousels can be a powerful tool for telling stories, showcasing products, and engaging with your audience. So if you want to make an impact with your content, don't underestimate the power of images.
Written by Hester le Grange
Edited by Lauren Erasmus