????Are we on the verge of Black Mirror-style journalism?

Issue #287

Welcome back. Happy New Year. We have a big year planned for the newsletter. If you feel like sharing this with a friend, there is a link to sign up here. We really work hard to make this interesting and not just promote our own stuff. It's for you. This year our guiding strategy is simplicity, originality and sincerity - SOS. It's like a creative life raft. Let us know what you think? My email is [email protected]. Happy Thursday, Simon

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Is journarator the future of journalism?

Cue the eerie Black Mirror soundtrack. Imagine a world where creating your own news or documentaries is as easy as ordering takeout. A recent piece from Nieman Lab penned by our great mate at Splice Media, Rishad Patel, takes a speculative peek into the future where AI agents could soon help us craft personalised news content, seamlessly blending styles from the likes of Rana Ayyub to Ward Al-Kateab. For a small fee, you might just have something fresh to feast your eyes on. Is this the future of journalism in the AI era of personalisation? You be the judge.

Do we all need AI agents?

If the AI utilisation mentioned above still appears a few years away, the emergence of AI serving as agents for users and newsrooms is predicted to occur this year. AI will now take on the role of gatekeepers, replacing content moderators and algorithms. It will not only provide personalised news feeds but also deliver fact-checked pieces, engaging in communication with AI within newsrooms. This shift is set to alter how we consume and monetise content.?

Is diversity ever a bad thing for brands?

Amid recent controversy, diversity and inclusivity efforts are still gaining momentum in the landscape of brand strategies. According to the 2024 Diageo’s Consumer Trends report, supporting these initiatives is like having a VIP pass to consumer loyalty. So when Chip Wilson, the brains behind Lululemon, decided to throw shade at diversity and inclusivity, he got more than just yoga mat burns – a full-on backlash ensued. Looks like not everyone got the memo on being on the right side of the trend.

Cool tools

Experiencing a creative block is common for those in the film industry, where ideas for shot styling can run dry, requiring a fresh spark of inspiration. When this happens, simply input the type of shot you wanted into ShotDeck, and let your creativity be ignited.

What we're looking at

• Tesla shows you how you can do year recap videos right.
• A courier can definitely save a wedding.
• H is for hardware in Cartier’s ABCs.

Happy Thursday

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This week’s newsletter was written by Simon Kearney, Jeko Iqbal Reza & Romario Kosasih and edited by David Austin . Gifs produced by Mkay Yap.