We used this unique FB Ads trick that you’ve probably never heard of to increase this 9 figure brand’s revenue by 278%...

We used this unique FB Ads trick that you’ve probably never heard of to increase this 9 figure brand’s revenue by 278%

Read this to learn how to do the exact same thing:

Influencers aren’t just good for creating content and getting distribution for your brand with their own channels.

If you know how to use influencer content properly, it can literally save a failing ad account.

Like this, for example:

$30k in spend, only $20k in sales.

The marketing team here made a mistake.

In short, they let their personal bias stop them from trying ads that don’t look like they work…but actually crush.

The most important thing to remember:

Don’t do Facebook’s job for them.

Don’t try and predict what *won’t* work without running it first.

Facebook knows better than anyone what content is good.

So…test everything.

Here’s how we fixed it:

On the same amount of spend, we 4x’d the results of the last campaign.

$30k into $20k before…

$30k into $78k now.

In month 1, we were able to get hundreds of influencer assets for our client for less than $25 per video.

We did this via our seeding strategy.

Then, we took all of these assets and placed them into Dynamic Creative Testing Campaigns (DCT).

We set cost caps for each DCT aggressively low to begin with.

50% below their target CPA.

They were willing to spend $400 to acquire a customer, but we wanted to get that down to $200. That makes a world of difference for their economics.

By initially setting cost caps aggressively low, we inch out ad spend very slowly at the start.

But that’s the goal.

We want to set a baseline for how low we are able to set our cost caps while getting spend.

Here’s what the ad account looks like at this stage:

From here, we inch up cost caps.

In doing so, we are able to achieve greater delivery of ad spend, while maximising profits!

This cost cap strategy ensures we are spending money as efficiently and cost effectively as possible.

Because of cost caps, we are ONLY spending money if we’re making money.

This way, we can run content that looks like trash to us, but might REALLY perform in front of the right audience.

We let Facebook be the judge of what “works”.

What happened next is crazy…

By including every single asset in the ad account and not picking and choosing which ads we THOUGHT would work, we ended up with a piece of content that achieved a 10X ROAS.

Most people would throw this out and not run it.

You might laugh when you see it.

This was the video that got a 10X ROAS. Anatomically, it’s missing nearly everything.

No mention of the brand. No mention of the product. No Hook.

But that’s why we place more trust in Facebook’s algorithm than our own personal bias.

TLDR:

Run ALL of your content, because you never know what’s going to perform.

If we chose what we thought would work, we’d never get this winning creative.

From a 0.65X ROAS to 2.46X ROAS.

Increasing revenue by 278% while reducing CPA. Insane!

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Have a great week.