Are We Too Spoiled for Our Own Good?
Nikita jha
CSR Accelerator & Enabler | Donor Relations | Content Strategist | Communications Specialist | Traveller | M.A. in Gender Studies from TISS
You’re lounging on your comfy sofa, sipping chai ??, and scrolling through delivery Apps. One click later, a magical message pops up: “Your order will be delivered to your doorstep tomorrow.” You sigh in satisfaction, knowing you won’t have to lift a finger (shared from lived experience). But wait—have you ever wondered how this convenience might be changing us as a society?
Lazy or Efficient? The Consumer Dilemma
India is at the forefront of e-commerce, with various platforms offering doorstep delivery for everything. From groceries to gadgets, we’ve become pros at getting what we want with minimal effort. Unlike countries where people still drive to supermarkets or pick up parcels from lockers (like in Germany or the US), Indian consumers prefer a “sofa-to-door” model.
While our laziness (ahem, efficiency) is applauded for fueling the rapid growth of e-commerce, it comes with a price—some obvious, others subtle.
After Reflecting a lot, here is Why Doorstep Delivery is a Win
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Are We Losing Something Along the Way?
The Gulab Jamun Factor
Imagine being served piping hot gulab jamuns at your doorstep versus stepping out to your favorite halwai shop. Sure, the sweetness remains, but doesn’t the walk, the anticipation, and the aroma of the bustling shop add something extra? That’s what we’re losing—the charm of small, simple joys that made life richer.
So, What’s the Way Forward?
As we marvel at the ease of modern life, let’s not forget the beauty of stepping out, meeting people, and enjoying the hustle of our vibrant markets. After all, life isn’t just about what’s delivered—it’s about the journey, even if it’s to the corner shop.
So, next time you hear the doorbell, ask yourself: “Am I living life or just receiving it?” ??