We are the supply chain problem.
David Murphy
Author, "Seeking Ordinary Joy" | University Lecturer | Founder, Rehumanize
We can’t go a day without hearing, or sharing our own story, about a seemingly simple purchase that is taking eons to arrive, an impatience that has heightened in a next-day culture.
In casual conversations we hear people cite the cause as having something to do with lazy workers, politicians, Russia’s aggression in Ukraine, or myriad other heard-then-repeated explanations.
Turns out, we are the problem: Our business models, our disconnected systems, our labor practices, our personal shopping choices. We are the forces straining the system.
That’s why this WSJ video is so fascinating.?It starts with the sobering truth, that global demand is greater than what supply chains can handle.?From there it unpacks the thorny thicket of disconnected problems raging through the system – i.e., through factories, ocean shipping, ports, trucking, and distribution centers –?all made worse by rapid changes in DTC business models and the resulting shift in consumer shopping behavior.
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And, spoiler alert, this story might not have a happy ending.?Our supply chains may be forever strained without a massive rethink of how we solve – and connect– the problems.
For those of us who don't have time to binge a 54 minute video, here are some key highlights:
CMO \ Growth Marketing \ GTM \ Brand Transformation \ Retail \ Innovation \ 3 x CLIO winner
2 年Great video and pov !
Associate Director at VMLY&R
2 年Best insights I’ve heard on this bewildering topic - thanks David!