As we step into 2025, we want to highlight key developments in the event industry that are driving meaningful change.
Sustainability is no longer just a preference—it’s becoming a standard. More and more events are required to integrate sustainable practices as a baseline. These mandates come from various governmental bodies enforcing sustainability metrics for event organisers.
The EU’s Corporate Sustainability Reporting Directive, along with carbon pricing and strict local waste and energy regulations, establishes a robust framework that shapes event operations, influencing everything from travel logistics to venue management.
With AI being in the mix, it has become easier to truly personalise anything nowadays.
Personalisation has become a defining trend across industries, with consumers expecting products and experiences tailored uniquely to them. Today’s consumer doesn’t just want to buy a product—they want to connect with it on a personal level. They seek features and messaging that feel exclusively relevant, making them feel understood rather than just another customer.
AI-powered tools customise event schedules based on what attendees like, their past experiences, and their goals. Instead of a generic schedule, each person gets recommendations for sessions, activities, and networking that suit them best.
Platforms that enable large-scale event personalisation using AI include:
Due to AI and machine learning, we are advancing in the world of hybrid events
Hybrid events have grown rapidly since COVID, with many new technologies emerging during that time. Now, they're finally getting the recognition they deserve. Thanks to AI and other advancements, hybrid events can offer participants and attendees more immersive and engaging experiences than before.
Think: virtual reality breakout sessions
These events will benefit not only the attendees but also the organizers, thanks to the wealth of data they can collect. Each event provides valuable insights into attendee preferences, enabling organizers to refine and enhance future experiences. With emerging technologies, real-time feedback can be implemented instantly, allowing for dynamic improvements and a more engaging event overall.
BMA x 2025
Over the past few years, sustainability, hybrid events, and AI have reshaped the event landscape, driving innovation like never before. We've had the privilege of powering events that don’t just follow these trends—they set the stage for the future, turning bold ideas into reality.
We recently wrapped up our third accelerator with Holcim France , focusing on circular construction. The mission? To discover startups revolutionizing the way waste is reintegrated into construction through cutting-edge technologies. This global initiative presented four key challenges for startups worldwide to tackle:
Sustainability is not a want, it’s a need.
For more information on the Holcim Maqer Ventures Season 4, you can visit:?https://holcimmaqerventures.com/about/accelerator-program/
A new season will kick off later this year–we will keep you updated.
It’s safe to say that 2025 will be the year of accelerating innovation, and we’re all in. Stay with us for more updates!