The We Are Social Review | Next level gaming, Digital 2024, Gen Z loneliness, and more
If we thought January was busy, February was (literally) a whole new ball game. Our Digital 2024 country reports are now live and available to download on our website, along with the 550+ page global report. We took football by storm with a huge adidas campaign, and revealed three new game-changing offerings within We Are Social Gaming. Our cultural insights publication The Feed reported on intimate TikTok confessionals and we even released our first ever Digital 2024 podcast. Deep breath... and let’s get stuck into our biggest moments of the month.
It’s time to change the game?
At a time where social media is shaping culture, we know that gaming is the most social you can be online. Gamers aren’t just sharing content, they’re sharing experiences with each other in real time. This is why we’ve just released three new, distinct offerings within We Are Social Gaming, our specialist gaming division. Global Head of Gaming, Rachel Rakowski, explains more about Levels to Play, Master Your Game and Co-op Campaign in our blog.?
adidas: No Preds, No Goals
Our London team partnered with adidas for the anticipated release of its new 30th anniversary Predators with an iconic football legend ? ‘No Preds. No Goals’ was a campaign of experimentation and ambitious out of home execution, culminating in Jose Mourinho being unmasked to 38m followers across Instagram and X.????
Unreal Engine 5 and Gen Z loneliness?
Gen Z experiences loneliness to an extent that older people didn’t when at the same age, but now there’s a way for brands to craft experiences that can help tackle the problem, says our Strategist Lorenzo Perosino. Writing in WARC, Lorenzo describes how brands can align with gaming culture and use Unreal Engine 5 to craft authentic experiences that tackle Gen Z’s very real issues of isolation.
领英推荐
Podcast: Digital 2024 is now in your ears For the first time ever, our Global Digital Report series is now available in podcast form! Mobbie Nazir, our Global Chief Strategy Officer at We Are Social, interviews Simon Kemp, the author of the report, to discuss the data and the behaviours driving the changes. Expect to find out which is the world’s ‘favourite’ social platform and why, which social channels have experienced growth in the last year, and what exactly people are getting up to when they spend time online.
Work with us
Fancy the opportunity to work with some of the world's leading brands? Looking for a workplace that champions creativity and celebrates bold thinking? We are on the hunt for social-savvy individuals to join our ever-growing team. If that sounds like you, look through our open roles.
Exploring intimate TikTok confessionals?
‘A view from a bridge’ looks like one of many vox pop accounts splashed across social: everyday people pause on London’s massive bridges, answering a prompt question into a red telephone. But as interviewees’ stories become more personal, the camera pans out, creating a haunting sense of intimate disclosures during a city’s anonymous rush hour. Since its first video in early February, the account has seen hundreds of thousands of views, with viewers commenting on the touching effect of its stories, visuals, and subtle music. Discover what’s drawing people in, on The Feed.?
Existential Gen Z, AI escapism and comatose creativity
“There’s no better press than claiming to get internet culture. But despite headlines promising to reduce the zeitgeist to a dozen florid hashtags, it was bound not to be that easy. Culture, especially online, has always had a knack for self-encrypting.” Writing in The Drum, our Global Head of Cultural Insights, Mira Kopolovic, unpicks the fringes of the internet to make three predictions about where content is heading this year.