The We Are Social Review | Lovies, Four Seasons, Flat Lays and More

How did one online moment from a tiny hotel fan turn into a global brand movement? Our new case study for Four Seasons takes you through a first-class social response - all built around a nap schedule. We’ve also had a busy month for award wins and shortlists for many of our offices across the world, some insightful trends shared on The Feed (flat lays ftw) and some smart thought leadership content. Read on for our biggest moments of the month.?

Love at the Lovies (and other awards news)

We were delighted to pick up eight nominations at 2024?The Lovie Awards, for campaigns from our teams in Germany, France, and the UK, for work with 奥迪 , Batard Magazine, Sea Shepherd Global , Activision Blizzard and 阿迪达斯 . We’d love your vote for these campaigns via the link below. This comes off the back of a busy period of awards news for us over the last few weeks, with two Golds at Strategies Branded Content in France, multiple campaigns recognised in Campaign Brief’s annual round up in Australia, and shortlists in the Digiday Awards and Drum Experimental Awards for our US team. Making some space on the awards shelf now!?

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Download Next Gen Influence now!

If you follow us on any channel then you will have undoubtedly been exposed to Next Gen Influence - our latest report on the creator landscape. You may have also seen our Germany Chief Strategy Officer Nadja Vogel and Global Head of Research & Insight Paul Greenwood present it to a packed room at DMEXCO. Or tuned into one of our webinars on LinkedIn. If you haven’t downloaded it yet (why not!?) join the thousands of marketers who already have - and keep an eye on what’s around the corner for influence in 2025.?

Download here

Four Seasons ‘Fully Conscious Baby’

For over 60 years, the Four Seasons brand has stood for quality and sophistication but, with travel disruptors capturing younger luxury travellers in innovative, social-first ways, we needed to make an impact. And, in May, one tiny and unexpected fan put up its hand and yelled “Meeeeee!” loud and clear, sparking a viral TikTok moment. With the buzz building, it was Four Seasons’ chance to turn a fleeting trend into a lasting connection.

See the work

What we can learn from Cubism when building brands

Cubism, pioneered by artists Pablo Picasso and Georges Braque, revolutionised art by allowing viewers to see a single subject from various angles, creating a more complex and dynamic understanding. In this piece for LBBonline - Little Black Book , Harvey Cossell , our UK chief strategy officer, explains how brands can draw on cubism and Picasso’s ideals to unlock fresh perspectives and build multi-dimensional brands.

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Work with us

Fancy the opportunity to work with some of the world's leading brands? Looking for a workplace that champions creativity and celebrates bold thinking??We are on the hunt for social-savvy individuals to join our ever-growing team.?If that sounds like you, look through our open roles.

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Flat lays are signalling a return to hyper-curated feeds

In recent years, video content has overtaken images as the main way in which people communicate. This shift has moved social away from polished setups toward more candid and ‘real’ storytelling. But flat lay content is back and is resisting this shift. From airport security paraphernalia to everyday handbag content, ?every element is meticulously coded to reflect a certain brand of internet culture – creating a mainstream, yet subtly exclusive, IYKYK vibe. Explore it on our culture-focused Instagram publication, The Feed.?

Read here

Future Fit with Kyle Bunch

Our US SVP and Client Partner Kyle Bunch recently featured in ‘Future Fit’ podcast, chatting to host Regan Robinson about what it means to be future-ready. He covers building mental fitness and imagination muscles, the importance of having diverse and multi-dimensional perspectives of the past and present when strategising what’s next, how companies jump on shiny new objects to their detriment (rather than focusing on what’s enduring). He also talks about the ways that fandom allows us to position our clients within the cultural zeitgeist, while staying true to their brands.?

Listen here