We Showed Consumers a Refreshed How2Recycle Label Design – Here Are Our Findings

The team at How2Recycle is excited to share this issue of Beyond The Label, where we explore the findings from the first round of consumer testing in our process to refresh the How2Recycle label. ?

In this newsletter, we’re also diving into takeaways from the latest How2Recycle Guidelines for Use, where you learn about everything from membership updates to material recyclability changes to look out for.?

And we’re looking ahead to the How2Recycle Summit this October 2-3 in Chicago. Together at the How2Recycle Summit—with the brightest minds in packaging and recycling gathered together—I know that we can find the solutions needed to build a better recycling system. I hope to see you there.?

- Paul Nowak ,?Executive Director, GreenBlue? ?

Findings from First Round of Consumer Testing the How2Recycle Label Refresh

As legislation, recyclability, and consumer education needs change, we’re refreshing the How2Recycle label design.? Right now, the velocity of the global waste crisis is outpacing current solutions.

How2Recycle and our more than 800 members have the opportunity to empower consumers with accurate information, spark behavior change, and get waste into the right streams.?

To spark that behavior change, we need to understand consumers, to meet people where they are—but we won’t leave them there. Read the findings from our first round of consumer testing a refreshed How2Recycle label design.

Read the Findings

How2Recycle Released Our Latest Guidelines for Use

The latest version of the How2Recycle? Guidelines for Use was released and is ready for members to review. The Guidelines for Use are designed to help How2Recycle members communicate recyclability to consumers.

In the latest update, you’ll find important developments, updates, and rules that members are required to follow. If you haven’t already, log into your member dashboard to view the latest Guidelines for Use to make sure that your company’s complying with the rules for using the How2Recycle label.? ?

Key Takeaway: Formats to Watch

If you haven’t read them yet, in the latest Guidelines for Use, we’re calling out formats to watch for recyclability changes, both upgrades and downgrades.

How2Recycle Members can log in to view the Guidelines

Join Us at the How2Recycle Summit

On October 2-3 How2Recycle members are gathering for our How2Recycle Summit. Will you be joining us?

At the How2Recycle Summit, we’ll gather to answer some of the most pressing questions facing the industry—questions like: What will the refreshed How2Recycle label look like? How will EPR change labeling? How does data inform dynamic labels??

These questions—your questions—drive progress. Together in Chicago, with the brightest minds in packaging and recycling gathered together, we can find the solutions needed to build a better recycling system. Secure your seat today.?

Register Today

Already registered for the How2Recycle Summit? Make your stay sustainable, book your lodging at the venue.

Book Today

In Other News

• GreenBlue Executive Director Paul Nowak discussed the How2Recycle label design refresh on the?Sustainable Packaging Podcast. ?
• CalRecycle recently published an updated covered materials list , containing nearly 30 changes from its original list.
• The USPS is a How2Recycle member, and earlier this summer, our teams got together to discuss the agency’s sustainability goals.
• Ameripen recently announced an all-new webinar series covering packaging claims and packaging labeling requirements.
• Circular Action Alliance (CAA) named Jeff Fielkow as the organization’s CEO, marking a major milestone for EPR implementation.
• Our sister project SPC launched a new Collaborative ,?with a goal of building consensus on paper recyclability test methods.