"We sell... or else."

David Ogilvy said that. He built the biggest ad agency on the planet.

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Man had a philosophy about ads. Basically: ads should sell product.

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You run a business. I run a business. To us, this makes total sense.

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Not to most advertising people though.

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Have you seen perfume ads?

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Johnny Depp drives into desert. Plays guitar for a prairie wolf. Buries guitar. Walks off.

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It's like a LSD fuelled fever dream.

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Have you seen that horrendous Jaguar ad? No car in sight. Just a bunch of colourfully dressed very weird looking people standing in an elevator.

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Truly bizarre.

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The fact is - most advertising people haven't sold a thing in their life and couldn't sell something to save their life either.

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They'll tell you that you should just 'put your name out there' and you should 'build brand awareness'.

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Don't fall for that BS.

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Every ad should sell.

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Sell your message.

Sell your service.

Sell your product.

Sell your company.

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I don't particularly care which one you pick...

...but it should sell SOMETHING.

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When we start working with clients this is one of the first things we go over. Look at what they're doing, find ads that don't sell... change them.

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If you're going to inves money, might as well give yourself the best chance of getting money back in, right?

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Anyway, might be a good thing to look at in your business. We sell... or else.

?George

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P.S. I always liked this quote as well:

"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night."

David Ogilvy was the man.

P.P.S. Would be pretty weak if I didn't sell in this post. So if you want to check out what it's like to work with us, click here: Free Action Plan